about tie leadership

The TIE Leadership Mission

Our mission is to help people tap into their greatest asset – their humanity – to create better leaders, better companies and a better world.

Our Team

Advisors

meet the founder

Philippa White, Founder & CEO

Philippa White is a global thought leader, social innovator and the Founder and CEO of UK-based company TIE. For 20 years she has been unlocking the potential of corporate leaders and teams with a unique approach to leadership development. By igniting the power of a people-first approach to business her processes not only enhance commercial success, but create a more sustainable world.

Born in South Africa, Philippa grew up in Canada and, following an exchange programme in Thailand, moved to the United Kingdom, where she worked in advertising before moving to Brazil, her current base.

Philippa is the creator and host of the TIE Unearthed Podcast and host of the London ‘Evening with TIE’ events. A speaker and author, she has published over 60 articles as well as the highly anticipated book Return on Humanity, and works as a mentor and advisor for companies looking to inject more humanity into their businesses.

Philippa lives in Brazil with her two daughters. They love to spend weekends hanging out in the Atlantic rainforest with friends or exploring local beaches. She also loves taking her 35kg German Shorthaired Pointer for walks in the countryside and when possible, whenever he’s not sailing across the world, spending time with her partner at his small shipyard as he finishes creating his new class of sailing vessel.

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Ulle Figueiredo, Programme Director

As TIE’s Programme Director, Ulle’s role is to liaise with NGOs and social initiatives from around the world to identify opportunities that leave a positive mark on the planet. Prior to joining TIE, she interned at the Brazilian Ministry of Foreign Affairs and got her master’s in political science at the Federal University of Pernambuco, where her dissertation centred around how institutions can help further minorities’ rights.

Her interest in understanding the world to help improve it has also led her to live in Hungary through the Rotary Youth Exchange Program. Nowadays she is a PhD student in Political Science and International Relations, where she continues to further her studies on how institutions shape the world. An avid reader, she is also a black belt in karate and believes that helping and teaching each other is the way to move forward in society and get through today’s challenges.

Ulle sees TIE as a bridge between the corporate and the social sectors and, believing they have much to learn from one another, she would like to help bring forth what is best in both so they can thrive together.

Juliana Menucci, Development Trainer & Coach

Juliana is one of TIE’s Development Trainers in Brazil. Fluently bicultural, she brings together a colorful mixture of Brazilian and American influences that resonate well with TIE’s mission. Being born in Brazil, she moved to the US at the age of 5. Since summers were always spent in Brazil, as well as a wonderful high-school semester, Juliana was able to truly cultivate both her Brazilian and American identities throughout her childhood and adolescence.

She received a degree in International Relations from Tufts University, and expanded her cross-cultural horizons while studying and interning in a law firm for a year in France. After college, Juliana worked with the Inter-American Foundation (IAF), a US government agency that provides grants to grassroots and nongovernmental organizations throughout Latin America. She also gained specialized international development communications experience while at Chlopak, Leonard, Schechter & Associates, a strategic communications firm in Washington, DC. As a consultant in Brazil, Juliana has also worked with communications projects for organizations like the Inter-American Dialogue to highlight racial inequalities throughout Latin America.

She has also facilitated 2-month cultural immersion and learning programs in Brazil for the University of Pittsburgh’s Center for Latin American Studies. These were designed to strengthen US education specialists’ leadership abilities, as well as to widen their cultural horizons for professional development. Since moving back to Brazil, Juliana has been a consultant for the Inter-American Foundation (IAF) as their Local Liaison Advisor. She provides grant support and monitoring for a portfolio of over 30 organizations all over the country, in an array of grassroots development projects that focus on income generation, social inclusion and empowerment of marginalized communities. Juliana particularly enjoys facilitating learning and exchange opportunities between project teams as a way of bringing new ideas to their development contexts, and strengthening collaboration between grantees.

Her on-site work with project teams also focuses on developing reflective processes to help them identify group dynamics that facilitate or hinder collaborative efforts, as well as provide a base for more effective and resilient teamwork. More recently, she has become a community and family therapist and facilitated conflict resolution groups in Recife with at-risk youth and adults.

Heather Ridout, Development Trainer & Coach

Heather has worked as an impact strategy and measurement consultant for over a decade, supporting changemakers across the social and international development landscape. She has worked with INGOs, foundations, networks, grassroots organisations and entrepreneurs around the world, including in Brazil, where she currently lives.

Her consultancy draws on her own prior experience working within social and community development organisations. She has experience across a range of thematic areas including youth empowerment, gender equity and socio-economic inclusion. Alongside her consultancy, she is the co-founder of a Brazilian start-up. Heather’s work is heavily influenced by a background in anthropological research which she pursued because of an interest in cultural identity having spent over half her life living away from the UK, where she is originally from.

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Ines Vogeler

Ines is a passionate person who loves people: in her 30+ years at Leo Burnett as a Global Strategic Planner she interviewed people in their natural habitats all over the world to uncover the provocative nuggets that allow us to understand people from inside‐out. Her curiosity and out-of-the-box thinking led her to uncovering insights needed to understand marketing or creative challenges, inspiring teams to come up with unexpected ideas and solutions.

In 2005 she was “bitten” by the coaching bug taking her passion for human understanding a step forward helping and inspiring people to identify and change what holds them back from achieving or fulfilling their true potential as human beings and professionals. She obtained her Coach Training Institute (CTI) Professional Co-Active Coach Certification (CPCC) in 2012 and was an active member of the internal Leo Burnett Worldwide coaching team in which she mentored Senior Leadership Program participants. Currently, retired from the advertising world, she coaches Executive Master Business Degree students at Tampa University, Fl. As Strategic Planner and as a Coach, Ines has a unique capability for empathy, for listening and unearthing what has not yet been articulated bringing it up with clarity and insight. Her sense of humor, her courage in challenging clients to look at issues and opportunities using unexpected perspectives has helped them to keep honest with themselves and focused.

Sir John Hegarty

Worldwide Creative Director at BBH

We live in a global world with global media. The world really has shrunk. And with that shrinking, the problems the world faces become ever more apparent. We can no longer fail to notice or plead ignorance. Of course many of us assuage or guilt by donating money. Which in itself is essential, not to be scoffed at. But the more you talk to people dealing with these numerous problems the other valuable commodity they need is people’s time.

In fact it is the most valuable thing you can give. It is through direct contact that we can assess the needs and the solutions of those less fortunate than ourselves. And this is TIE’s great gift. All of us have the means, in no matter what we do, to improve the lives of others. It is for this reason we should do all we can to support TIE and applaud Philippa White for her gift to the less fortunate.

John started in advertising as a junior Art Director at Benton and Bowles, London in 1965. In 1967 he joined the Cramer Saatchi consultancy which became Saatchi & Saatchi in 1970, where he was a founding shareholder. One year later he was appointed Deputy Creative Director. John left in 1973 to co-found TBWA, London as Creative Director. The agency was the first to be voted Campaign (the UKs leading advertising magazine), Agency of the Year in 1980. In 1982, John left to start Bartle Bogle Hegarty. Four years later, in 1986, BBH was voted Campaign magazine’s Agency of the Year and won the title again in 1993, 2003, 2004 and 2005. BBH Worldwide was voted Campaign magazine’s first ever Network of the Year in 2004. BBH was also voted Cannes advertising agency of the year 2years running. John’s industry awards include two D&AD Golds and six Silvers, Cannes Golds and Silvers, and British Television Gold and Silvers. He was awarded the D&AD President’s Award for outstanding achievement in the advertising industry. In May 2005, the International Clio Awards awarded John with the Life Time Achievement award for his outstanding achievement in the industry. In 2007, John received a knighthood in the Queen’s birthday honours. John has also been appointed to the New York’s One Club Hall of Fame and in 2008 was inducted into the New York Art Directors Club Hall of Fame.

Charlie Dawson

Founding Partner at The Foundation

Charlie established The Foundation in 1999 with the aim of helping organisations be more sustainably successful by being customer not financially led. His original inspiration came from working on a new car company launch, Daewoo, that did this by happy accident to great effect, breaking records for speed of growth and disrupting an inward-looking market.

Since then he’s learned a lot and is now writing it down in a book, hopefully emerging in 2021. Charlie previously worked in advertising and has a degree in Manufacturing Engineering from Cambridge, possibly explaining his enthusiasm for cars that look nice but don’t work.

Peter Herbert

Peter Herbert is a non-executive director and adviser. He currently chairs the Board of Bank of Ireland (UK) plc. He is also chair of Zopa Bank, a leading digital lender.

From 2015-2017 Peter was a non-executive director and then Chief Executive Officer of Tandem, a start-up digital bank in the UK. Peter comes from London, England. He was educated in Kent and graduated in banking.

He has over 45 years’ experience in banking and financial services both in the UK and internationally, gained mainly with Barclays and GE Capital. Senior positions held at Barclays included CFO of two of the Group’s major operating divisions, Barclaycard and the UK Banking Division.

From 2000-2003 he was Group Head of Strategy for Barclays, and from 2003-2006 he was Managing Director, International of the Group’s credit card division, Barclaycard. During his career with Barclays he lived and worked in South Africa and Canada as well as leading international businesses.

Peter joined GE Capital in 2008 as Chairman & Chief Executive Officer of GE Money Bank, Czech Republic, based in Prague. He was subsequently President and CEO of the Strategic Ventures and Restructuring Group in GE Capital International, leading a portfolio of businesses in Europe, the Middle East, India, China and South Korea. He was appointed a GE Company Officer in 2012.

Before joining GE, Peter Herbert was with the National Bank of Kuwait from 2007 – 2008 as a Deputy Group General Manager with responsibility for the International Division.

He is married with two grown up children. He enjoys music, reading, politics and travel, and is a keen road cyclist.

Matt Symonds

Matt Symonds is a business adviser and investor, and is also active in the contemporary art and charity spaces.

He had a 25 year career in strategy consulting, and was a senior partner at Bain & Co, where he ran the UK Financial Services practice.

Matt is the Senior Independent Director for Chetwood, one of the UK’s leading fintech challenger banks, a member of the Advisory Board of Nardello & Co, a global investigations firm, and Vice Chair at Stonehaven International, a leading global executive search boutique. Matt is also Chair of Nottingham Contemporary, a leading UK contemporary art institution. He is a trustee for the International Institute for Strategic Studies (IISS), and is on the Board of Trustees for Action for ME, a UK-based charity. He is an English Literature graduate of Oxford University and has an MBA from INSEAD.

Harry MacAuslan

Harry has worked at J Walter Thompson and Leo Burnett. He is now part of the founding team of a start-up Bank, and also Chairman of a boutique communications agency, an advisor to an investment company, a Trustee of The Mental Health Foundation, a Trustee of Sadler’s Wells Theatre, Chairman of the Russell Maliphant Dance Company and an advisor to the College of the New Humanities. Harry has been elected a Fellow of The Royal Society of the Arts.

He has over 45 years’ experience in banking and financial services both in the UK and internationally, gained mainly with Barclays and GE Capital. Senior positions held at Barclays included CFO of two of the Group’s major operating divisions, Barclaycard and the UK Banking Division.

From 2000-2003 he was Group Head of Strategy for Barclays, and from 2003-2006 he was Managing Director, International of the Group’s credit card division, Barclaycard. During his career with Barclays he lived and worked in South Africa and Canada as well as leading international businesses.

Peter joined GE Capital in 2008 as Chairman & Chief Executive Officer of GE Money Bank, Czech Republic, based in Prague. He was subsequently President and CEO of the Strategic Ventures and Restructuring Group in GE Capital International, leading a portfolio of businesses in Europe, the Middle East, India, China and South Korea. He was appointed a GE Company Officer in 2012.

Before joining GE, Peter Herbert was with the National Bank of Kuwait from 2007 – 2008 as a Deputy Group General Manager with responsibility for the International Division.

He is married with two grown up children. He enjoys music, reading, politics and travel, and is a keen road cyclist.

Paul Steggall

Paul is a strategic adviser to leaders. He has a reputation for discretion, empathy and diplomatic directness. He is a sounding board for leaders thinking through critical leadership issues and key decisions. Prior to joining Manchester Square Partners, Paul was the Founder and Managing Partner of Carbon, the executive search firm, where he spent 20 years advising a wide range of companies and their management teams on succession, talent management and diversity.

Paul is a Trustee of the National Centre for Circus Arts, an Adviser to The International Exchange and is a regular speaker for Speakers4Schools on the subject of entrepreneurship. Life outside of professional activities includes a devotion to his family, travel, art, wine and developing a garden at his home in Hampshire.

Jim Larock

Jim’s experience covers various combinations of ownership, directorship, CEO, and other senior management roles in some 25 unrelated industries. In his earlier years as an employee, he was one of the founders of the marketing division of the TD Bank and TD’s Visa credit card program and served in senior marketing positions with other companies in Canada, Africa and Switzerland.

Returning to Canada and determined to realize his dream of being an entrepreneur, he consulted in term lending and venture capital while seeking leveraged buyout opportunities in undermanaged companies. In each case, he identified the acquisition opportunity and suitable partners, arranged the financing, assumed the CEO position, found a buyer for the improved company, and negotiated the sale. Partners included individuals, institutions, and a Canadian Chartered Bank. During the last 15 years of his career, as leveraged buyouts became more expensive, he concentrated on acquiring and restructuring insolvent or troubled companies. Jim retired young and enjoyed 19 years in a small village in southern England. He now lives on Lake Muskoka, north of Toronto, where he enjoys wonderful sunsets, mentoring, volunteer board work, walking, kayaking, travelling, his guitar, his 4 grandchildren, and an interesting relationship with a 1930 Model A Ford Roadster.

Simon Anholt

Member of the British Government’s Public Diplomacy Board

What TIE is all about, and what it is actually beginning to achieve, is truly important. Success in today’s world depends so much on your ability to persuade, to influence, to attract – to brand, in other words – and nowhere is that secret art more profoundly understood and more effectively practised than in the communications industries of developed countries.

The fact that we have kept those secrets to ourselves for so long is part of the reason why the wealth and power gap is widening instead of narrowing. TIE is one of the tiny handful of organisations that has understood this dynamic, and is actually doing something practical about it. Keep telling those secrets!

Simon Anholt is the leading authority on managing and measuring national identity and reputation. He is a member of the British Government’s Public Diplomacy Board and has advised the governments of the Netherlands, Jamaica, Tanzania, Iceland, Latvia, Sweden, Botswana, Germany, South Korea, Romania, Scotland, Croatia, Mongolia, the Baltic Sea Region, Bhutan, Ecuador, New Zealand, Switzerland and Slovenia, as well as organisations including the United Nations, the World Economic Forum and the World Bank. He is a Parliamentarian of the European Cultural Parliament and Founding Editor of the quarterly journal, Place Branding and Public Diplomacy. His books include Another One Bites The Grass; Brand New Justice (which deals with the role of brands in economic development), and Brand America, (which charts the rise and fall of America’s reputation). He is also a co-author of Beyond Branding, Heritage and Identity, Destination Marketing and The Economist’s Brands and Branding. His latest book is Competitive Identity – The New Brand Management for Nations, Cities and Regions, published by Macmillan in November 2006. He is the founder and publisher of three major global surveys, the Anholt Nation Brands Index, City Brands Index and State Brands Index. For further information, please see www.earthspeak.com

Jim Carroll

Jim Carroll is a long serving strategist. Until April 2015 he was UK Chairman at the communications agency BBH. He is now exploring a project based existence. Jim writes about culture and business at jimcarrollsblog.com.

Returning to Canada and determined to realize his dream of being an entrepreneur, he consulted in term lending and venture capital while seeking leveraged buyout opportunities in undermanaged companies. In each case, he identified the acquisition opportunity and suitable partners, arranged the financing, assumed the CEO position, found a buyer for the improved company, and negotiated the sale. Partners included individuals, institutions, and a Canadian Chartered Bank. During the last 15 years of his career, as leveraged buyouts became more expensive, he concentrated on acquiring and restructuring insolvent or troubled companies. Jim retired young and enjoyed 19 years in a small village in southern England. He now lives on Lake Muskoka, north of Toronto, where he enjoys wonderful sunsets, mentoring, volunteer board work, walking, kayaking, travelling, his guitar, his 4 grandchildren, and an interesting relationship with a 1930 Model A Ford Roadster.

Ways to Work with Us

Immersive TIE

Participants are catapulted into unfamiliar territories, working in diverse teams and languages, often with a limited budget, to address and resolve a real-world challenge. This is a potent demonstration of the power of constraints, and how to overcome them. 

Virtual Team TIE

Fostering Cohesive, Compassionate Leadership: A curated, experiential learning programme for groups of high-calibre leaders to gain unprecedented perspectives and innovative thought processes.

Global TIE

Dive into a transformative experience that champions human leadership behaviours and competencies. This bespoke programme seamlessly integrates behavioural change at scale, introduces powerful reflection and implementation tools tailored to client needs, and fosters sustainable habits for long-term positive change.

BE A BETTER LEADER

Everyone has the power to inspire, guide, and amplify team success. 

But before you can better lead others, you need to fully understand yourself!

This free tool is a powerful way to reveal the qualities you already have so that you can utilise them to become an even better leader.

Better leaders > better companies > better world.

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