about tie leadership
The TIE Leadership Mission
Our mission is to help people tap into their greatest asset – their humanity – to create better leaders, better companies and a better world.
Our Team
Advisors
meet the founder
Philippa White: Founder & CEO
Philippa White is a global thought leader, social innovator and the Founder and CEO of UK-based company TIE. For 20 years she has been rewiring corporate leaders with her unique leadership development approach for individuals, teams and at scale.
Born in South Africa and raised in Canada, Philippa relocated to the UK after a business exchange programme in Thailand, and now lives in Brazil. She brings a people-first approach to business that fuels not just commercial success, but also contributes to a more sustainable world. Over her career she has worked with some of the world’s biggest businesses, helping their people develop the necessary human competencies to thrive in today’s corporate world.
As the creator and host of the TIE Unearthed Podcast and host of the London ‘Evening with TIE’ events, Philippa is also an accomplished keynote speaker and author, with over 60 published articles, and the international bestselling book, Return on Humanity. She mentors and advises companies keen to adopt a more human approach to business, drawing on her extensive experience and the transformative power of her work.
Philippa lives in Brazil with her two daughters. They love to spend weekends hanging out in the Atlantic rainforest with friends or exploring local beaches. She also loves taking her 35kg German Shorthaired Pointer for walks in the countryside and when possible, whenever he’s not sailing across the world, spending time with her partner at his small shipyard as he finishes creating his new class of sailing vessel.
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Priscila Campos:
Programme Manager
Priscila Campos is a professional focused on people management, project coordination, and social impact initiatives. Her work is guided by a strong sense of purpose: supporting individuals and communities through collaboration, organization, and meaningful engagement.
Originally from Recife, Priscila is currently pursuing a degree in Political Science with an emphasis on International Relations at the Federal University of Pernambuco. Alongside her academic journey, she has developed solid experience in both public sector and organizational environments, combining analytical skills with strong interpersonal abilities.
Her professional experience includes an internship at the Women’s Secretariat of Recife City Hall, where she supported women entrepreneurs through mentorship and business development initiatives. With fluency in English and Spanish and ongoing studies in Mandarin, Priscila brings a global perspective to her work. She combines critical thinking, communication skills, and empathy to contribute to the development of people, organizations, and projects with a positive social impact.
Juliana Menucci: Leadership Coach, and Facilitator
Brazilian-American and deeply bicultural, Juliana brings together international development, communication, coaching and therapeutic practice. Her work with grassroots organizations and communities throughout Latin America gives her an unusually rich understanding of culture, relationships and group dynamics, helping TIE create experiences that are psychologically insightful and grounded in a variety of contexts.
Heather Ridout: Creative Director, Development Trainer, M&E Specialist, and Facilitator
Heather has worked as an impact strategy and measurement consultant for over a decade, supporting changemakers across the social and international development landscape. She has worked with INGOs, foundations, networks, grassroots organisations and entrepreneurs around the world, including in Brazil, where she currently lives.
Her consultancy draws on her own prior experience working within social and community development organisations. She has experience across a range of thematic areas including youth empowerment, gender equity and socio-economic inclusion. Alongside her consultancy, she is the co-founder of a Brazilian start-up. Heather’s work is heavily influenced by a background in anthropological research which she pursued because of an interest in cultural identity having spent over half her life living away from the UK, where she is originally from.
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Sir John Hegarty
Worldwide Creative Director at BBH
We live in a global world with global media. The world really has shrunk. And with that shrinking, the problems the world faces become ever more apparent. We can no longer fail to notice or plead ignorance. Of course many of us assuage or guilt by donating money. Which in itself is essential, not to be scoffed at. But the more you talk to people dealing with these numerous problems the other valuable commodity they need is people’s time.
In fact it is the most valuable thing you can give. It is through direct contact that we can assess the needs and the solutions of those less fortunate than ourselves. And this is TIE’s great gift. All of us have the means, in no matter what we do, to improve the lives of others. It is for this reason we should do all we can to support TIE and applaud Philippa White for her gift to the less fortunate.
John started in advertising as a junior Art Director at Benton and Bowles, London in 1965. In 1967 he joined the Cramer Saatchi consultancy which became Saatchi & Saatchi in 1970, where he was a founding shareholder. One year later he was appointed Deputy Creative Director. John left in 1973 to co-found TBWA, London as Creative Director. The agency was the first to be voted Campaign (the UKs leading advertising magazine), Agency of the Year in 1980. In 1982, John left to start Bartle Bogle Hegarty. Four years later, in 1986, BBH was voted Campaign magazine’s Agency of the Year and won the title again in 1993, 2003, 2004 and 2005. BBH Worldwide was voted Campaign magazine’s first ever Network of the Year in 2004. BBH was also voted Cannes advertising agency of the year 2years running. John’s industry awards include two D&AD Golds and six Silvers, Cannes Golds and Silvers, and British Television Gold and Silvers. He was awarded the D&AD President’s Award for outstanding achievement in the advertising industry. In May 2005, the International Clio Awards awarded John with the Life Time Achievement award for his outstanding achievement in the industry. In 2007, John received a knighthood in the Queen’s birthday honours. John has also been appointed to the New York’s One Club Hall of Fame and in 2008 was inducted into the New York Art Directors Club Hall of Fame.
Charlie Dawson
Founding Partner at The Foundation
Charlie established The Foundation in 1999 with the aim of helping organisations be more sustainably successful by being customer not financially led. His original inspiration came from working on a new car company launch, Daewoo, that did this by happy accident to great effect, breaking records for speed of growth and disrupting an inward-looking market.
Since then he’s learned a lot and is now writing it down in a book, hopefully emerging in 2021. Charlie previously worked in advertising and has a degree in Manufacturing Engineering from Cambridge, possibly explaining his enthusiasm for cars that look nice but don’t work.
Peter Herbert
Peter Herbert is a non-executive director and adviser. He currently chairs the Board of Bank of Ireland (UK) plc. He is also chair of Zopa Bank, a leading digital lender.
From 2015-2017 Peter was a non-executive director and then Chief Executive Officer of Tandem, a start-up digital bank in the UK. Peter comes from London, England. He was educated in Kent and graduated in banking.
He has over 45 years’ experience in banking and financial services both in the UK and internationally, gained mainly with Barclays and GE Capital. Senior positions held at Barclays included CFO of two of the Group’s major operating divisions, Barclaycard and the UK Banking Division.
From 2000-2003 he was Group Head of Strategy for Barclays, and from 2003-2006 he was Managing Director, International of the Group’s credit card division, Barclaycard. During his career with Barclays he lived and worked in South Africa and Canada as well as leading international businesses.
Peter joined GE Capital in 2008 as Chairman & Chief Executive Officer of GE Money Bank, Czech Republic, based in Prague. He was subsequently President and CEO of the Strategic Ventures and Restructuring Group in GE Capital International, leading a portfolio of businesses in Europe, the Middle East, India, China and South Korea. He was appointed a GE Company Officer in 2012.
Before joining GE, Peter Herbert was with the National Bank of Kuwait from 2007 – 2008 as a Deputy Group General Manager with responsibility for the International Division.
He is married with two grown up children. He enjoys music, reading, politics and travel, and is a keen road cyclist.
Matt Symonds
Matt Symonds is a business adviser and investor, and is also active in the contemporary art and charity spaces.
He had a 25 year career in strategy consulting, and was a senior partner at Bain & Co, where he ran the UK Financial Services practice.
Matt is the Senior Independent Director for Chetwood, one of the UK’s leading fintech challenger banks, a member of the Advisory Board of Nardello & Co, a global investigations firm, and Vice Chair at Stonehaven International, a leading global executive search boutique. Matt is also Chair of Nottingham Contemporary, a leading UK contemporary art institution. He is a trustee for the International Institute for Strategic Studies (IISS), and is on the Board of Trustees for Action for ME, a UK-based charity. He is an English Literature graduate of Oxford University and has an MBA from INSEAD.
Harry MacAuslan
Harry has worked at J Walter Thompson and Leo Burnett. He is now part of the founding team of a start-up Bank, and also Chairman of a boutique communications agency, an advisor to an investment company, a Trustee of The Mental Health Foundation, a Trustee of Sadler’s Wells Theatre, Chairman of the Russell Maliphant Dance Company and an advisor to the College of the New Humanities. Harry has been elected a Fellow of The Royal Society of the Arts.
He has over 45 years’ experience in banking and financial services both in the UK and internationally, gained mainly with Barclays and GE Capital. Senior positions held at Barclays included CFO of two of the Group’s major operating divisions, Barclaycard and the UK Banking Division.
From 2000-2003 he was Group Head of Strategy for Barclays, and from 2003-2006 he was Managing Director, International of the Group’s credit card division, Barclaycard. During his career with Barclays he lived and worked in South Africa and Canada as well as leading international businesses.
Peter joined GE Capital in 2008 as Chairman & Chief Executive Officer of GE Money Bank, Czech Republic, based in Prague. He was subsequently President and CEO of the Strategic Ventures and Restructuring Group in GE Capital International, leading a portfolio of businesses in Europe, the Middle East, India, China and South Korea. He was appointed a GE Company Officer in 2012.
Before joining GE, Peter Herbert was with the National Bank of Kuwait from 2007 – 2008 as a Deputy Group General Manager with responsibility for the International Division.
He is married with two grown up children. He enjoys music, reading, politics and travel, and is a keen road cyclist.
Paul Steggall
Paul is a strategic adviser to leaders. He has a reputation for discretion, empathy and diplomatic directness. He is a sounding board for leaders thinking through critical leadership issues and key decisions. Prior to joining Manchester Square Partners, Paul was the Founder and Managing Partner of Carbon, the executive search firm, where he spent 20 years advising a wide range of companies and their management teams on succession, talent management and diversity.
Paul is a Trustee of the National Centre for Circus Arts, an Adviser to The International Exchange and is a regular speaker for Speakers4Schools on the subject of entrepreneurship. Life outside of professional activities includes a devotion to his family, travel, art, wine and developing a garden at his home in Hampshire.
Jim Larock
Jim’s experience covers various combinations of ownership, directorship, CEO, and other senior management roles in some 25 unrelated industries. In his earlier years as an employee, he was one of the founders of the marketing division of the TD Bank and TD’s Visa credit card program and served in senior marketing positions with other companies in Canada, Africa and Switzerland.
Returning to Canada and determined to realize his dream of being an entrepreneur, he consulted in term lending and venture capital while seeking leveraged buyout opportunities in undermanaged companies. In each case, he identified the acquisition opportunity and suitable partners, arranged the financing, assumed the CEO position, found a buyer for the improved company, and negotiated the sale. Partners included individuals, institutions, and a Canadian Chartered Bank. During the last 15 years of his career, as leveraged buyouts became more expensive, he concentrated on acquiring and restructuring insolvent or troubled companies. Jim retired young and enjoyed 19 years in a small village in southern England. He now lives on Lake Muskoka, north of Toronto, where he enjoys wonderful sunsets, mentoring, volunteer board work, walking, kayaking, travelling, his guitar, his 4 grandchildren, and an interesting relationship with a 1930 Model A Ford Roadster.
Simon Anholt
Member of the British Government’s Public Diplomacy Board
What TIE is all about, and what it is actually beginning to achieve, is truly important. Success in today’s world depends so much on your ability to persuade, to influence, to attract – to brand, in other words – and nowhere is that secret art more profoundly understood and more effectively practised than in the communications industries of developed countries.
The fact that we have kept those secrets to ourselves for so long is part of the reason why the wealth and power gap is widening instead of narrowing. TIE is one of the tiny handful of organisations that has understood this dynamic, and is actually doing something practical about it. Keep telling those secrets!
Simon Anholt is the leading authority on managing and measuring national identity and reputation. He is a member of the British Government’s Public Diplomacy Board and has advised the governments of the Netherlands, Jamaica, Tanzania, Iceland, Latvia, Sweden, Botswana, Germany, South Korea, Romania, Scotland, Croatia, Mongolia, the Baltic Sea Region, Bhutan, Ecuador, New Zealand, Switzerland and Slovenia, as well as organisations including the United Nations, the World Economic Forum and the World Bank. He is a Parliamentarian of the European Cultural Parliament and Founding Editor of the quarterly journal, Place Branding and Public Diplomacy. His books include Another One Bites The Grass; Brand New Justice (which deals with the role of brands in economic development), and Brand America, (which charts the rise and fall of America’s reputation). He is also a co-author of Beyond Branding, Heritage and Identity, Destination Marketing and The Economist’s Brands and Branding. His latest book is Competitive Identity – The New Brand Management for Nations, Cities and Regions, published by Macmillan in November 2006. He is the founder and publisher of three major global surveys, the Anholt Nation Brands Index, City Brands Index and State Brands Index. For further information, please see www.earthspeak.com
Jim Carroll
Jim Carroll is a long serving strategist. Until April 2015 he was UK Chairman at the communications agency BBH. He is now exploring a project based existence. Jim writes about culture and business at jimcarrollsblog.com.
Returning to Canada and determined to realize his dream of being an entrepreneur, he consulted in term lending and venture capital while seeking leveraged buyout opportunities in undermanaged companies. In each case, he identified the acquisition opportunity and suitable partners, arranged the financing, assumed the CEO position, found a buyer for the improved company, and negotiated the sale. Partners included individuals, institutions, and a Canadian Chartered Bank. During the last 15 years of his career, as leveraged buyouts became more expensive, he concentrated on acquiring and restructuring insolvent or troubled companies. Jim retired young and enjoyed 19 years in a small village in southern England. He now lives on Lake Muskoka, north of Toronto, where he enjoys wonderful sunsets, mentoring, volunteer board work, walking, kayaking, travelling, his guitar, his 4 grandchildren, and an interesting relationship with a 1930 Model A Ford Roadster.
Karen Rivoire
Chief People Officer, Purpose-Driven Pioneer & Human Capital Visionary. Karen Rivoire is an accomplished global executive who has spent over three decades shaping the
human capital landscape within world-class organisations. With a stellar track record of C-level roles at responsible industry leaders such as IKEA, Unilever, WPP, and Sony, Karen’s journey is testament to her unwavering commitment to driving business growth while simultaneously creating profound societal value.
Her prowess in igniting human systems value creation and nurturing organisational health has set her apart as an expert in human capital transformation.
Following her business degree from NEOMA Business School, France, Karen established a robust foundation in product marketing within the consumer tech sector at Sony and Carrefour. She subsequently transitioned into human resources at Unilever, where she excelled for 12 years in regional and global capacities. She then held pivotal roles such as Group HRD at Thai Union and CHRO at Millward Brown WPP and advisory mentorships for tech start-ups and Microsoft Accelerator. Presently, she leads global employer branding and equality development at IKEA.
Karen’s leadership shines brightest in uncharted territories as she guides people and responsible businesses through the unknown. As an Anglo-French citizen she marries her expertise in marketing, people strategy, technology, and sustainability to apply systems thinking in overcoming multifaceted challenges across industries, brands, and geographies.
Notable examples of her forward-thinking and innovative solutions include pioneering award-winning employer brand initiatives at Unilever, transforming Thai Union into a value-driven entity, cultivating trust and customer centricity at WPP, and revitalising IKEA’s people strategy and employer brand. Fueled by a profound purpose, Karen’s life is enriched by family, friends, food, sports, and travel, all stoking her curiosity, creativity, and unyielding commitment to social justice.
At this juncture, Karen is poised to redefine human capital and ESG impact within a purpose-led multinational corporation or investment firm. As she embarks on her quest for a Chief People Officer role, Karen’s legacy as an adaptive leader and purposeful visionary continues to inspire her peers and the next generation of trailblazers.
Ways to Work with Us
Immersive TIE
Participants are catapulted into unfamiliar territories, working in diverse teams and languages, often with a limited budget, to address and resolve a real-world challenge. This is a potent demonstration of the power of constraints, and how to overcome them.
Virtual Team TIE
Fostering Cohesive, Compassionate Leadership: A curated, experiential learning programme for groups of high-calibre leaders to gain unprecedented perspectives and innovative thought processes.
Global TIE
Dive into a transformative experience that champions human leadership behaviours and competencies. This bespoke programme seamlessly integrates behavioural change at scale, introduces powerful reflection and implementation tools tailored to client needs, and fosters sustainable habits for long-term positive change.
