Demonstrate the other side of the Brazilian World Cup coin, disclosing the work of the Committee of the World Cup and the cruelties that are being committed on behalf of the development to host this mega event

Comitê da Copa

Some people see Brazil as one of the richest developing countries in the world. Yet, from the inside, we know that we still have to take a huge step forward to earn this status. The next FIFA World Cup will take place in Brazil and we all have an idea of the benefits it will bring to the development of the country and its economy. However, most people don’t realize that hosting this kind of mega event can also bring negative impacts on the society, if not done well.

To date, more than 100 families have been forcibly removed from their communities without receiving fair compensation and there has been a significant lack of dialogue between the government and these families to discuss alternatives against the evictions. The government has shown a real lack of transparency regarding the use of public money (the last three World Cups cost a total of US$30 Billion, Brazil has already spent $US64 Billion), and recently the government has been looking more like an authoritarian regime, rather than a democracy.

The Comitê Popular da Copa (Popular Committee of the World Cup) is made up of a group of organisations that was born in 2011 to represent the society against all of the atrocities committed due to the preparation for the World Cup. The role of the Committee is to build a bridge between the affected people and the government, report violation of rights, demand that the government take actions to repair and compensate all the damage caused to the people, and represent those affected communities by fighting for their rights and giving them a voice.

The Popular Committee of the World Cup is looking to sensitize the local society to what is happening, and is hoping that through TIE communications, they will be able to raise awareness of the Committee’s cause and reports, and attract other organisations, movements, and volunteers to strengthen their work. With this new support they hope to gain the visibility needed to create lines of communication with the Official Committee of the World Cup in Pernambuco. The better communications will improve the community, provide those affected with a way to call to denounce the government, and prevent these kinds of cruelties from happening again: all in the name of building a fairer and more ethical World Cup without any violation of human rights.


Everyone has the power to inspire, guide, and amplify team success. 

But before you can better lead others, you need to fully understand yourself!

This free tool is a powerful way to reveal the qualities you already have so that you can utilise them to become an even better leader.

Better leaders > better companies > better world.

created with by jessica lynn design
web development by carolyn sheltraw