Help Grupo Ruas e Praças continue their work of empowering children and adolescents living on the street by getting the private sector to support their work.


Grupo Ruas e Praças, a Brazilian NGO founded in 1988, promotes empowerment for children and adolescents living on the streets through an educational process based on street learning. GRP works to stimulate children’s self-determination, dreams and wishes, with a view of helping them construct a new life. GRP see art and culture as key elements in this educational process and hope their methodology is a reference for public policies towards children, adolescents and their families.

Over the years GRP’s methods have developed further, having acquiring a better structure and more professional character. Their political and pedagogical interference is now well recognized in Recife and the institution is one of the local references in the work towards children and adolescent’s rights.

The projects that GRP are involved with are diverse and far reaching – from music workshops with the British DJ Cliffy, pin hole photography projects, to the ‘new life’ projects carried out at Vida Nova, the organization’s rural farm. GRP have already been involved with TIE and in 2010 Micha Colombo from Digit London worked with them to develop communication strategies to raise awareness of their work within local society. Now, they need to focus on the private sector in Brazil. After many years of partnership with Brazilian NGOs, international corporations and foundations are leaving Brazil to support NGOs in Africa.

GRP has suffered from the departure of these financial agencies from the country, resulting in a decreased budget to promote activities and continue many of the actions the organisation engages in. As a result, there is a huge necessity to acquire different types of partners, as well as raise awareness to the Brazilian society in general about social problems. GRP are now looking tocreate materials that help GRP improve their brand, tell their story and show to possible partners or sponsors the importance of their work.



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