Tiffany Sherrington from WPP heads out to Brazil to help Iracambi continue their campaign to conserve the Brazilian forest


TIE can now announce the first of the WPP Fellows for 2009. Tiffany Sherrington is a Strategy Director with Mindshare in London and will be heading out to work with the NGO Iracambi in 2009.


Tiffany is an ex-WPP Fellow, which sounds like she is a recovering Lord of the Rings fan, but in fact simply means she had an incredibly exciting 3 year introduction to the world of marketing communications. Upon graduating from Cambridge with a First in English and Management Studies, she spent a year in client services at Millward Brown, a year as an account planner at JWT and a final year as a strategic brand consultant at Landor. After the fellowship, she stayed within the WPP fold and is now a strategy director at media agency Mindshare. During her time she has worked on everything from stock cubes to business banking, from governmental carbon reduction campaigns to developing non-cosmetic surgery brands.


She was lucky enough to have a slightly nomadic upbringing and has lived on 4 continents. She is the middle of five children, which she wouldn’t change for the world, and in her spare time wishes she played her guitar more, kept up her Spanish and read all the books that languish on her bookshelf. In actuality, she spends her spare time renovating her house, laughing with her boyfriend, family and friends and, now, learning Portuguese! She is totally thrilled to be a part of T.I.E and can’t wait to get stuck in.


Tiffany will be working with everyone at Iracambi to help them create a clear coherent communications strategy so that the Iracambi story is consistently and attractively told in all of the areas of their work and to all of their current target markets. To find out more about her placement click here.



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