Luca Zerbini on unearthing the solution to an unknown climate challenge

Imagine being given the opportunity to make a positive difference to 3 billion people around the world.

Then imagine being told you had 6 weeks to help Malawi present at the High-Level Dialogue for Energy meeting hosted by the UN in New York and bring a voice to these 3 billion people - helping save their lives and work towards decreasing climate change.

Involving the president of the country.

Sounds crazy and a little bit intense, right?

Well, Luca Zerbini was one of the ambitious people that joined the last TIE Accelerator team to help crack this challenge.

He’s the co-founder and Managing Partner of Peak Point Partners, a Venture Capital Fund at the crossroads of Technology, Digitalization, Sustainability and Social Responsibility.

Before this, he was an accomplished consultant at Bain & Company and a C-Suite Executive. He’s an Engineer, and also holds an MBA from Wharton. And is a Fellow of The Marketing Academy and of the Institute for Real Growth – which are both focused on human growth and on purpose-driven leadership, specifically around Sustainability and Social Responsibility.

So it felt fitting to chat with Luca today about his TIE Accelerator experience.

We talk about the UN High-Level dialogue for energy meeting, and why it is convening again now after 40 years.

What Malawi’s role is and how the team will be contributing to the success of the discussions.

How, as an investor in this space, he learned things he was shocked he didn’t know about before.

And then tells us the most eye-opening information he learned on this project.

If you are interested in sustainability, climate change, the environment, and human rights, then this is a chat you don’t want to miss.

If you would like to register for the panel discussion talked about on this podcast on the 7th of September, you can register here. You’ll get to listen to an impressive panel of political, financial, non-profit, and business experts and hear their views in preparation for the UN HLDE in New York and COP26 in Glasgow.

So sit back. Relax. And grab that favorite beverage. Or throw on those running shoes. And enjoy this episode.

Please don’t forget to let us know what you think of this episode, leave a review, rating, and subscribe.

00:00:02:04 – 00:00:27:03
Philippa White
Welcome to the show, where we unearth new ways of looking at ever evolving light around the world. Seen from a number of different industries, cultures and backgrounds. But there’s one thing that unites everyone I speak to. They all want to do their part to make the world better in their own unique ways. It’s a uniting passion. Whether they’re from the commercial world, third sector or public sector from the Global North or the global south.

00:00:27:15 – 00:01:00:09
Philippa White
My name is Philipa White and welcome to TIE Unearthed. Hello and welcome to episode 32 of TIE Unearthed. Imagine being given the opportunity to make a positive difference to 3 billion people around the world. Then imagine being told you had six weeks to help the country of Malawi present at the high level dialog for energy meeting hosted by the UN in New York and bring a voice to these 3 billion people.

00:01:00:19 – 00:01:29:11
Philippa White
Sounds a little crazy and perhaps a bit intense, right? Well, Lucas Roubini was one of the ambitious people that joined the last TY accelerator team to help crack this challenge. He’s the co-founder and managing partner of Peak Point Partners, a venture capital fund at the crossroads of technology, digitalization, sustainability and social responsibility. Before this, he was an accomplished consultant at Bain and Company and a C-suite executive.

00:01:29:23 – 00:01:59:05
Philippa White
He’s an engineer, holds an MBA from Wharton and is a fellow of the Marketing Academy and the Institute for Real Growth, which are both focused on human growth and on purpose driven leadership, specifically around sustainability and social responsibility. So it felt pretty fitting to chat with Luca today about his TIE accelerator experience, why he got involved, what we can expect for the U.N. meeting next month in September, and why he compares TIE to a mini MBA.

00:01:59:19 – 00:02:09:03
Philippa White
So sit back, relax. And here is Luca AI. Luca, it’s lovely to have you with us. It’s good to see you here. How are you?

00:02:09:08 – 00:02:11:10
Luca Zerbini
I’m great. Thank you for having me.

00:02:12:05 – 00:02:15:21
Philippa White
Thank you. So tell me, where where are you sitting right now? Sorry, listeners.

00:02:15:22 – 00:02:27:14
Luca Zerbini
Oh, no, I’m actually back in the we’re in Switzerland, in Zurich at my home. And yeah, very happy to be back home after a few a few weeks away between work and holidays.

00:02:28:07 – 00:02:30:21
Philippa White
Yeah. You were in Italy. Very. And this.

00:02:31:11 – 00:02:31:16
Luca Zerbini
Was.

00:02:31:23 – 00:02:32:07
Philippa White
Very.

00:02:32:07 – 00:02:38:15
Luca Zerbini
And we needed it because after like almost a year of lockdown, we. We need to some some travel.

00:02:39:10 – 00:02:58:11
Philippa White
Yeah. No, I hear you. I haven’t left. It’s so crazy. I haven’t left Brazil in almost two years. I mean, it’s never been that long. You know, it’s a really long time. And my sister in law’s from Italy and I’ve got family in Canada, I’ve got family in England, I’ve got family in South Africa. It’s like. Right. But anyway, at least.

00:02:58:23 – 00:03:09:00
Luca Zerbini
I’ve seen my parents only after. And then I think is since Christmas. I haven’t seen them. So they actually came over to Switzerland before we left. Yeah, because it’s so great.

00:03:09:02 – 00:03:24:03
Philippa White
How lovely. How lovely. Yeah, very, very envious. Yeah. Well, listen, before we get into the sort of the nitty gritty questions that I’ve got for you, tell our listeners about you, who you are, your background, and what you do.

00:03:25:05 – 00:03:51:07
Luca Zerbini
Well, look, I easy I’m Italian, an engineer by training. I work my entire life in to be companies usually where there is, you know, growth through innovation. Because I am very passionate about, you know, growing companies and particularly, you know, something with a differentiated angle. And then in the last 15 years, I added to that my purpose, which is really around, you know, ESG.

00:03:51:07 – 00:04:17:19
Luca Zerbini
So sustainability in particular, but, you know, all of the social responsibility and we the whole idea that you know yes. May what is really about growth my how is innovation in my why is is this sustainability and I think is also coming from the fact that with my wife who is with America American we had two kids and we started thinking about our future and what can I do to leave them a better world than the one I found?

00:04:18:23 – 00:04:27:13
Philippa White
Yeah, I hear you definitely hear you. Tell me what gets you excited every day getting out of bed. What is your purpose?

00:04:28:14 – 00:05:04:05
Luca Zerbini
Well, my purpose is really sustainability and what gets me excited is that after a long career in corporates and then, you know, in consulting at Bain and MBA, etc., I was able to finally create my own investment company. And, you know, is, is, you know, one of these venture capital firms are actually even better what they call venture studio, which means that not only you provide financing to the companies, but also provide all the support that they need in order to grow and the advice they need.

00:05:04:17 – 00:05:31:21
Luca Zerbini
So we really provide capital, we provide people, and we provide you know, strategy and and open doors, you know, like partnership, etc.. So that’s the idea. It took me almost a year to go where where we are right now. We have done five investments so far and I’m really passionate. I really love it. You know, for me, even working a weekend is not an issue and I need to because I’m actually having fun.

00:05:32:13 – 00:05:38:22
Luca Zerbini
And and what is great is that I can finally choose the people I work with. And and that makes a huge difference.

00:05:39:10 – 00:05:59:19
Philippa White
Just for someone who doesn’t work in investments. Could you give an example of one of the five investments that you that you have worked on and what that looks like because the world is so big and maybe to put it into some kind of context, even if you don’t have to say names, but maybe the type of area, then what does that mean?

00:05:59:22 – 00:06:00:21
Philippa White
Like, what does it look like?

00:06:01:14 – 00:06:25:08
Luca Zerbini
I’m thinking, which one? Because I mean, I know them all. But let me go for for something that is probably easier to understand. Right? So there is this company in the UK that is a spinoff of Cambridge University that has created the first fully 100% paper bottom, which is the, you know, hundred percent biodegradable, compostable or recyclable just because it’s fully paper.

00:06:25:21 – 00:06:49:01
Luca Zerbini
There is nothing else. And a lot of the things that exist today on the market are actually have at least a little bit of plastic, which makes it then impossible to separate TerraCycle and it actually all started with Gazelle, and that was looking for an opportunity to replace some of the glass and plastic that you are today with with a paper alternative because of the concern about sustainability.

00:06:49:13 – 00:07:26:07
Luca Zerbini
And then we brought on board glass as we find for pharma and Castrol Ford Motor Oil and then PepsiCo for, you know, non spirits, non alcoholic beverage and then, you know, sort of Asia which is one of the largest they I in the paper that will do generic bottles for milk, etc., etc.. Right. So we partnered very early on with this company that was really an R&D lab and created around it everything that is required to make it successful in particularly in particular all the relationship to the some of the largest fast moving consumer goods and health care companies.

00:07:26:07 – 00:08:00:03
Luca Zerbini
And then beyond that, even some of the we say innovation partner that they need like like soda. And so like we assess for for for, you know, the cool thing that they need to have inside a bottle. And as a result, now the company has been very successful. They’re going for the next round right now. Actually, I was talking to them yesterday and so it looks like, you know, the launch would be by the end of the year, actually, with the first bottle from diesel, which is a Johnnie Walker Black made of paper which which is now has been announced to some happy to do that.

00:08:00:03 – 00:08:25:23
Luca Zerbini
But yeah, it’s great but looking forward to that because you know, all these companies know that that are huge compared to the small little company. These guys are, you know, put it everywhere on the investor presentation and I’ll say, hey, you know, because, you know, they feel the pressure for consumers and as a result, they all say that are going to launch significant volumes in the next year or so.

00:08:25:23 – 00:08:55:10
Luca Zerbini
But, you know, so we’re very excited about that. That’s a real example of, you know, something that’s relatively easy to understand. And you should think about the size of the market is about 200 billion bottles globally. So as a result, you know, not that we are thinking of, you know, replacing everything immediately, but I think over time people would want something that is better than the current solution, which, you know, is impacting a lot plastic in the ocean and all the all the others.

00:08:55:10 – 00:09:05:04
Philippa White
Absolutely. And so all of the all I mean, these five that you work on, all of them have a sustainable solution to the challenges of the world, or.

00:09:05:09 – 00:09:22:09
Luca Zerbini
At least for the bottle. Right. So this is really difficult. There are, you know, many other ways. You know, if PepsiCo, for instance, they own Frito-Lay, there is still a work to be done on the flexible side. But for the reason bottle. Yes. And you know, in some cases they may keep in some other cases they may keep grass, but at least they will definitely all now.

00:09:22:09 – 00:09:35:18
Luca Zerbini
And should this paper alternative and they want to all see the reaction from consumers, which we all know will be positive. And I suspect they will, because every time there has been a substitution with paper, we’ve seen a very good reaction for for us. Yeah.

00:09:36:11 – 00:10:07:09
Philippa White
Great. Wow. Now, Luke, I met you because you got involved with our TIE accelerator project that kicked off in June. June? Yeah. I would just love before we get into the project and all that, I would just love to know, you know, why did you apply? And obviously it was through the marketing academy. So a huge shout out to the marketing academy because we’re both massive fans of the marketing campaign.

00:10:07:09 – 00:10:16:24
Philippa White
You’re really involved with Marketing Academy, but why did you apply and what did you hope to accomplish? What was that? Where were you and I?

00:10:17:05 – 00:10:54:07
Luca Zerbini
I’ve always work, no. So first of all, I always believe that that in giving back, even when you have no way of giving back, meaning that, you know, even when I was much younger and with less a lot less opportunities, I always tried to get involved in ways that give back. Because I think we are we are very fortunate and we should have, you know, also take the time to think about that and to be grateful and to provide back something to people that doesn’t have much less and are much less fortunate.

00:10:54:22 – 00:11:25:09
Luca Zerbini
Secondly, you know, I’ve work a lot with NGO was more recently because of my sustainability agenda but much less of social responsibility. And I felt there was an opportunity, you know, to connect with you and the others, to do something in the space and also try to understand much better what is required with, you know, international development, which I’ve been in touch with, but not so involved as we were with this project.

00:11:25:09 – 00:11:46:17
Luca Zerbini
So I thought a lot of opportunity to give back, but also a lot of learning. What are the two reasons that would be initially done? And then I love you and then I loved all the other people that, you know, someone actually tried to help you putting it in some others. Yeah, because I got so used with this venture capital thing I’m doing to always have people that I love working with.

00:11:47:03 – 00:11:53:15
Luca Zerbini
But, but, you know, and I think the team was amazing. So yeah, it was really, really exciting. So thank you for that.

00:11:53:15 – 00:12:17:02
Philippa White
So well, yeah. And I think I just love to bring, bring to life the experience. And I think for people who are sort of who are listening, who don’t know what this is. So for for those of you that are listening, we’re an organization that’s been going since 2006. We became an organization and started doing projects in 2007.

00:12:17:13 – 00:12:43:08
Philippa White
And basically we’re a world leading international leadership program for commercial professionals. But the massive difference that we provide is that we help people, you know, broaden their horizons, expand their networks, transform, grow, working as part of sort of a group, a small group of cohort to then crack a real challenge for one of the world’s most impactful social initiatives.

00:12:43:20 – 00:13:04:19
Philippa White
And so, you know, people get involved for different reasons, but obviously it is to sort of spark new thinking, understand different things, be and then be able to crack that challenge. And then, as you said at the beginning of this conversation, also help leave the world better for the next generation. Right. So there’s a lot of different reasons why people get involved.

00:13:05:10 – 00:13:25:20
Philippa White
And and I just I think I just love for you to bring to life. Maybe you could talk about the project because every single project that people work on is different and they’re all super bespoke, you know, dealing with real life issues in, in different places around the world. And then it would just be lovely to just understand what the experience was like.

00:13:25:20 – 00:13:32:16
Philippa White
But maybe you can just, you know, bring to life what your project was and what interested you, I guess about it.

00:13:33:15 – 00:14:15:14
Luca Zerbini
Yeah. Look, the project was, you know, about six weeks in time and, you know, you selected a great team, as you are saying, of people who work typically more private, you know, profitable, profit driven type of company and very large ones. So they have, you know, the best of training and capabilities. And the project itself was to out the clean cooking, good coalition, this NGO that is trying to prepare, you know, their involvement at the U.N. high level dialog of foreign it’s you, which is the meeting that will happen in New York, you know, as a side to the U.N. General Assembly.

00:14:15:22 – 00:14:47:19
Luca Zerbini
And they want to position the need that we all have to support this cause, which not many people know, but basically a lot of people in the world about 3 billion, almost 3 billion, do not have access to clean form cooking or in other words, they have to use coal or wood or, you know, other type of biomass everyday, which first of all, causes a lot of issues because they have to spend an average of 4 hours a day just to collect wood, etc..

00:14:48:22 – 00:15:14:17
Luca Zerbini
Second, that force puts a lot of these people of usually our women and kids in danger. Now, the reason for that is that when you, of course, you shot in an indoor space, that can create a lot of emissions. And the calculation that we found is about 4.5 million people a year. Again, mostly women and kids die because of the smoke and then lung related diseases that are formed.

00:15:14:17 – 00:15:42:14
Luca Zerbini
And beyond that, that also creates, you know, very bad emissions, about 5% of the CO2 emission and 70% of the black carbon emissions globally is dependent on this on this issue. And actually, what was interesting is both myself and Gabriella, right. That that was part of this. And we had been friends for a long time and we were working a lot on sustainability for a very long time in in this kind of spaces.

00:15:42:14 – 00:15:43:17
Luca Zerbini
We were not aware of this.

00:15:44:08 – 00:15:47:10
Philippa White
This is what I found extraordinary. I mean, just incredible.

00:15:47:10 – 00:16:16:11
Luca Zerbini
I once heard about it. Everyone speaks about solar, wind, and it’s cool and they’re great, you know, and you know, they are. And at the same time, you know, who wants to invest, you know, in improving, you know, cooking equipment for people who can’t afford to pay much? Exactly. And as a result, actually, you know, when when we’ve done this research, pretty much there are only governments that are, you know, to some extent involved in this Bastille that the investments in equality is going to be limited.

00:16:16:11 – 00:16:39:18
Luca Zerbini
And most people think to apply or so a Western advanced approach, right, to almost create the the next cooking equipment, you know, with solar and whatever else, rather than providing something that is very affordable and maybe a simpler, an easier and more adaptable solution, or even ask the people who are in that space to develop that. So I think what what has been greatest about.

00:16:39:18 – 00:16:41:07
Philippa White
That is that I found.

00:16:41:18 – 00:16:42:06
Luca Zerbini
That, you.

00:16:42:11 – 00:16:59:13
Philippa White
Know, because it’s true. I mean, these 2.8 or 3 billion people around the world, they’re the poorest people on the planet, the poorest people on the planet. So, yes, the big investors and the and the people who are creating all of this incredible technology, they’re looking for a return on investment. And are they going to get it from these people?

00:16:59:13 – 00:17:05:06
Philippa White
No, but it’s an issue that is impacting the planet and will do for the next ten plus years.

00:17:05:07 – 00:17:05:18
Luca Zerbini
Yes.

00:17:05:18 – 00:17:29:17
Philippa White
And and actually, I think what was the also what I just keep hearing from this team and for me as well, because obviously I’m following all of this, but trying not to sort of I can’t get involved, like, oh, look. Yes, but this this thing of clean versus cleaner, that was for me. Yeah. Okay. So I see what everyone is looking for is so maybe you can bring that to light.

00:17:29:19 – 00:17:53:14
Luca Zerbini
The very few that are getting involved in this space. So what they’ve tried to do is a little bit was I was trying to mention before they’re trying to go from current solution all the way to like, you know, all best bet is and whistles type of solution meaning you know replace you know maybe a very poor part of today with something that will be electric, you know, fuel cells or whatever else.

00:17:53:22 – 00:18:13:01
Luca Zerbini
Right. And be completely clean both in terms of, you know, the use and emissions while the approach to that that the Clean Air Cookie Coalition, clean versus cleaner, is saying, look, at least we have to get cleaner compared to today, it doesn’t mean that we have to be under percent clean already because that will take a very long time.

00:18:13:22 – 00:18:40:03
Luca Zerbini
Why we need a solution for today. And I think that’s absolutely the best approach in my view. And it would be maybe a transitional approach, but there is no chance that we’re going to be able to convert, you know, like in the next ten years, 3 billion people, they don’t have even electricity today or access to anything else, you know, and then all of a sudden they receive and, you know, the best, you know, cooking equipment I’ve ever seen it, they don’t even know how to use it.

00:18:40:03 – 00:19:02:15
Luca Zerbini
I mean, is also going to be rejected to some extent. I think the biggest risk is those just people who receive it and sell it to the next day and, you know, no effect whatsoever for their own life. So, yeah, that’s that’s I think we learn a lot from the clean up coalition in a sense. And what is funny also is that they are in a situation where they have very limited resources.

00:19:02:16 – 00:19:26:16
Luca Zerbini
And so this voice is not really translating, I think is they have done super well in Malawi, which is one of the least developed countries. To your point before, because there are now 2 million of these very simple costs are reduced dramatically. The emissions and the risk for people. So there there’s been adoption and the idea is to use Malawi as a good example for everybody else.

00:19:26:17 – 00:19:50:19
Luca Zerbini
So Malawi and we hope the president of Malawi will be the one pitching at the U.N. because they’ve been selected as champion of this energy access issue. And hopefully we can leverage them then to get a lot more resources, a lot more support and financing and fundraising for this cause that I think is is key.

00:19:51:00 – 00:20:21:06
Philippa White
So so just to back up a little bit for the listeners, because I’m aware that obviously they’re coming blind to this. So as Lukas explained, so it’s, you know, there’s the high energy dialog meeting at the U.N. and Malawi because of these 2 million stoves that they manage to kind of get into the marketplace by 2020, they have been asked to represent these 2.8 billion people around the world to say, you know, they need a voice.

00:20:21:14 – 00:20:50:24
Philippa White
And and basically they needed to position that message at this UN meeting. And so this is obviously what the team did and they have created that voice and the positioning for this meeting which is going to involve, we’re almost certain, the president of the country, which is unbelievable to explain the situation and bring to life the reality on the ground for all of these people.

00:20:51:06 – 00:21:10:10
Philippa White
And then asking policymakers, decision makers and just the general public to also be aware because as you say, you and Gabriella and other people in the team, they’ve been work. You’ve been working on this area. You’re specialists in this area. And you also didn’t know. So, I mean, this is this is you know, this is not common knowledge to people who are even working in this area.

00:21:10:17 – 00:21:44:07
Luca Zerbini
You know, I think what we also to know is that the U.N. high level dialog for energy has not happened for the last 40 years and is the first time that after the last meeting, really 40 years ago in Kenya, the U.N. has decided to reconvene this high level dialog for energy, because they also feel that, you know, we’re not progressing fast enough on the CO2 emission, the UN Sustainable Development Goals, and as a result, this would be a key milestone for the agenda of energy and, you know, reducing emission globally.

00:21:44:15 – 00:22:06:18
Luca Zerbini
And so it is important that as part of this discussion, this will be considered as one of the key priority areas to address, you know, together with all the other things like, you know, electric vehicles transition and, you know, as you know, we mentioned before, like alternative energy generation, etc., etc.. And the other point is that that will not stop there.

00:22:06:18 – 00:22:20:19
Luca Zerbini
Right? There is COP24 six in Glasgow in November. There is you know, there is development needs, developed country meeting in Doha in January. And so the work that the team has done and I think we should mention them all after because it.

00:22:21:20 – 00:22:23:14
Philippa White
Means definitely yeah we will.

00:22:23:15 – 00:22:47:06
Luca Zerbini
We will. But, but it’s been fantastic because we really had an amazing combination of, of skills and wow. And we all went directly into, you know, our competence even if we were learning a lot, you know, in parallel. But I think each of us naturally went into, okay, what can I add more value since we have such a short amount of time.

00:22:47:06 – 00:23:03:15
Luca Zerbini
Yeah. And do I, you know, give a huge impact to these guys that definitely needed and the never seen the type of work that that we could do? You know, I went more in organizing like, you know, diesel panel that will happen on the seminar.

00:23:03:16 – 00:23:06:08
Philippa White
So because actually so don’t just pass by that.

00:23:06:09 – 00:23:07:04
Luca Zerbini
Okay.

00:23:07:16 – 00:23:08:15
Philippa White
So we really talk.

00:23:08:17 – 00:23:35:06
Luca Zerbini
Yeah we did was look first of all we defined the oil pitch, you know, what is the storyline, the presentation version of what you know, the president of Malawi can use and not only, of course the storyline, but we built the full presentation for for him and and, you know, made sure also that that translates into a video in case they cannot travel there for whatever reason or in case the U.N. decides that, you know, people should not travel for COVID or any other reasons.

00:23:35:18 – 00:24:09:13
Luca Zerbini
Then we went around saying, okay, how do we make sure that there is visibility not only at the U.N., but also elsewhere of this type of discussion? Right. And so one of the ways we did that was to build a panel that we ran actually on the 7th of September, because that also appears to be a newly launched the day for clean air by the U.N. So we took the opportunity to convene, you know, some amazing speakers that will be able to talk about this issue in a way that, you know, is very pragmatic.

00:24:09:22 – 00:24:30:18
Luca Zerbini
And at the same time, we don’t have a lot of the know how. Yeah, behind. Right. So there is Christine, for instance, that works with the U.S. federal government and basically is in charge was a chief sustainability officer in the person that was in charge of all the investment approval process so white. And she also works in venture capital lending in energy in particular.

00:24:30:18 – 00:24:56:20
Luca Zerbini
So she has until now that that would be Marissa Drew is the head sustainability chief sustainability officer of Credit Suisse. And also it’s everybody as we go forward and wow, we would have actually the Minister for Natural Resources and Forestry of Malawi and, you know, a number of others that, you know, will be able to provide a significant value to the discussion.

00:24:56:20 – 00:25:32:14
Luca Zerbini
And hopefully we will attract a lot of people that we then will be able to share, even even with more people. But this is a real issue that we need to address and that we will be able to do the fundraising. We also have redone completely the website of the Clean Up Coalition, where a lot of the other assets that they use, even their social media strategy and you know, the approach and also specific posts and that they will be able to use, you know, over time so that this is not a just a one meeting or or final, but they can do others.

00:25:32:14 – 00:25:52:13
Luca Zerbini
Actually, some of the people that we contacted and they were not available later trump card. They made himself available for the next meeting of the COP26 or that the idea was they can how do we create a sort of snowball effect? And then, you know, Kristen Conner and others are able to take over and manage this. That is not there.

00:25:52:22 – 00:25:54:14
Luca Zerbini
We see usual background.

00:25:55:21 – 00:26:17:14
Philippa White
And so the I mean so actually to the listeners because this is this is going to be going out on Friday. So the it will be in time for the panel, which is happening on the 7th of September. So the idea, of course, is if this resonates, you can can subscribe to the panel, you can watch it, which will be super fascinating.

00:26:17:24 – 00:26:25:21
Philippa White
And then there is something as well that you guys have created, which is the pledge, right. So that would be something. Yeah, absolutely. Yeah.

00:26:26:03 – 00:26:32:04
Luca Zerbini
Do you want to to to to you know. Yeah. In the sense of surprise away.

00:26:32:04 – 00:26:34:06
Philippa White
But I’m sorry, maybe I’m not.

00:26:34:06 – 00:27:17:06
Luca Zerbini
But we can find the sense that that the idea actually that we will present already in the panel and there will be pictures of by the president is something that, you know, I’ve seen happening when we were working with the MacArthur Foundation on the old plastic packaging and the new plastic economy in circular economy. So the idea is to propose that we so we all pledge both, you know, the government of Malawi, all the other governments of the United Nation, but also a number of corporations and NGOs and everyone who cares about this, they officially pledge it would be on the website of the Cleaner Cooking Coalition that will only show on to the list

00:27:17:12 – 00:27:46:00
Luca Zerbini
of members or people that have decided to join. And the pledge is that by 2030, we want 100% of the people of the 3 billion people to have access to clean up cooking, you know, to something similar to what Malawi have already done, which means, you know, and a solution that is in the case of Malawi, for instance, cost $2 more or less and so very affordable and is also developed locally.

00:27:46:12 – 00:28:10:17
Luca Zerbini
So there are people that have found a job by producing something that will be, you know, worth their life. And if nothing else, a least of the emissions would be definitely reduced and we want to see that globally. And then we also want to see a commitment that from there on or in parallel by 2050, there would be a real clean solution as well.

00:28:10:17 – 00:28:39:19
Luca Zerbini
We reduce even further the emission, but creating this two step approach shows that, you know, we want to do something immediately. We don’t want to wait to have, you know, the best of the best available to everyone. And we want to make sure that people feel they are not forgotten, that they are part of the process. They are seeing the excitement of a global organization, finding solutions for them.

00:28:39:19 – 00:28:45:06
Luca Zerbini
And then, of course, the thing that will get even more excited to be part of the next agenda.

00:28:45:21 – 00:29:21:06
Philippa White
Maybe now’s a good time for us to mention the other individual is. And perhaps you can, as we’re sort of coming I mean, as we’re coming to the end of the the podcast, you can just explain the experience, you know, working with the team and and and also just how and what everyone kind of did because I think what’s the thing that I found beautiful was that you all came from such different backgrounds, different countries, and you really just, all of you came into your own and sort of among yourselves decided, okay, this is what I’m going to own and this is what I’m going to own in this.

00:29:21:12 – 00:29:29:19
Philippa White
And I just thought it was beautiful to see it all kind of coming out. And maybe you can also just if there’s a story that kind of stands out experience.

00:29:30:01 – 00:29:49:06
Luca Zerbini
I think what was great is, first of all, I think the process you have set up with with ties is great because, you know, the first couple of weeks are really set up in a way that allow people to learn about international development, but are also very important to create a team spirit right among the people who are going to work together.

00:29:49:17 – 00:30:05:05
Luca Zerbini
And as a result, I think we were able to really use that those those weeks to get to know each other and to to get ready for the next even to know, you know, what can I expect from this other person that I never met before? You know, luckily I had a couple of Daniel, but many other people didn’t know anyone.

00:30:05:05 – 00:30:31:18
Luca Zerbini
And this is great that the structure that you have I think works really well. And so I think we should all well, we should think, first of all, apart from you, but we should thank Gabriela. Caetano is, you know, the CEO of our ETF company focused on sustainability in London. But you know, she has a lot of experience in energy from, you know, Goldman-Sachs name and etc..

00:30:31:18 – 00:30:43:14
Luca Zerbini
Orica actually was building Switzerland like me that, you know, she’s an expert of let me say PMO, she can manage any project and she was really great at taking out when when needed.

00:30:44:06 – 00:30:48:00
Philippa White
I know everyone is also them being very involved with that.

00:30:48:00 – 00:31:14:01
Luca Zerbini
She was doing it for the right reasons, so we were always very respectful of her role. And and then, you know, Sebastian was, you know, Gutierrez was with from Colombia a bit busy in in in London. And he’s, you know, a great digital marketing person. So he was really good at, you know, thinking about how do we communicate this with Sean, you know, what’s the content, etc..

00:31:14:20 – 00:31:49:18
Luca Zerbini
And then we had Joel Higgins and Monique Barnes based in Australia, which was great because not only that, they are great in terms of competence on marketing, what you know, they all say for levers of marketing and the full enjoy like, like me we, we were part of the marketing academy and so as a result, you know, they could actually really help with their storyline and, and all the documents that are used to keep track of the great, you know, ideas that you know or the brainstorming that marketers will do at the beginning.

00:31:49:18 – 00:31:51:07
Luca Zerbini
But, you know, also.

00:31:51:15 – 00:32:10:13
Philippa White
And then in your role, Luca, you and then your your role of of pulling together these, I mean, lots of stuff, but I just I just kept seeing, you know, you be able to pull together those extraordinary people. You know, I think you’re going to get this person for this and then this person. But this and also just also helping to your network is just extraordinary.

00:32:10:14 – 00:32:11:01
Philippa White
It’s so yeah.

00:32:11:07 – 00:32:26:08
Luca Zerbini
Look because they’ve been doing so many different things in my life, which is one of the things that I enjoy, right? I always thought of myself as as an only, even if, you know, I spent a lot of time, you know, in different fashion and different companies. So I was trying to be on one side a little bit.

00:32:26:19 – 00:32:52:04
Luca Zerbini
The treadmill of the team, but also going out of my way to yeah. To, to, to, to leverage my network in ways that would be useful for, for the course that we were together serving in Greece. They got it right. I, I cannot believe I’m speechless. Where do you get, you know, so in some of these people are, to be honest, really impressive and yeah.

00:32:52:05 – 00:33:09:11
Luca Zerbini
Horrible and if you know so but but yeah I think it is all of I think is because they know that, you know, they, you know, I never ask anything of people and what I do is because that is a really good reason. And so the they are also willing to jump in.

00:33:10:02 – 00:33:12:13
Philippa White
Is there a story that stands out from this experience?

00:33:13:13 – 00:33:38:06
Luca Zerbini
I think, look, there are a lot of stories. I think what what I found really incredible is that it was almost like we were working 24 hours a day, because between you in Brazil, some of the guys in Europe, London and Zurich and, you know, joy and money in Australia, we were continuously up and running. So what they found really incredible was that we could, you know, almost hand over things to one, to the other continuously.

00:33:38:06 – 00:33:52:17
Luca Zerbini
And it felt like we work on this like six months now, six weeks because of, you know, and it went incredibly fast. And we were doing a lot of I think a lot of, you know, volume, despite all of us having also, you know, the full time job.

00:33:52:17 – 00:34:00:00
Philippa White
I mean, we’re not expecting this this this experience is not 24 hours every single day for six weeks. No, no, no.

00:34:00:24 – 00:34:06:22
Luca Zerbini
Everyone was working as normal. But I think we were finding time on on weekends and nights.

00:34:06:22 – 00:34:07:16
Philippa White
Yeah, yeah, yeah.

00:34:07:17 – 00:34:27:13
Luca Zerbini
You know, and it would be great, you know, sometimes I would have my kids coming up in my room or or Joe would have her daughter as well. And he was, you know, it’s all fine because I think is we knew that we were feeling minutes and hours from, you know, from from other things. But just to live for for a really good purpose.

00:34:27:22 – 00:34:34:21
Philippa White
I mean, do you how do you see this? I mean, what the outcome of the experience, what will you take with you?

00:34:35:19 – 00:34:58:00
Luca Zerbini
I think, look, I in the past, I was very much in touch with the let me say that big NGO. Right. So the the WWF, the U.N., etc.. What they did not realize this to to the extent that they did by being in close contact with one of them, is that there are a lot, you know, maybe thousands of much smaller NGO that do need a lot of value.

00:34:58:00 – 00:35:26:02
Luca Zerbini
And I think you found a great way to combine leadership development with the ability to pull the now and capabilities of these people into, you know, companies that definitely need them very, very much. And as a result will make a huge difference. I think it’s incredible what what they are doing in sourcing this project and finding the best people to make them happen.

00:35:26:02 – 00:35:36:07
Luca Zerbini
And I think there is tons of, you know, goodwill and people that really want to give back and they have no idea how to do it. And this can make you make a huge difference.

00:35:37:19 – 00:35:48:04
Philippa White
Thank you. That’s yeah. Thank you. Now we have come to the end of it. I just wonder what what haven’t I asked you that you would like to tell our listeners?

00:35:48:16 – 00:36:04:02
Luca Zerbini
Hmm? What what are the. You ask? No, I think you ask everything, but maybe you should. We should tell everyone now to be in touch if they’re interested in the. But I’m sure you will. But I think it’s important that people.

00:36:04:07 – 00:36:31:02
Philippa White
What could you tell what could you tell someone who is interested? Do you see I mean, obviously, there’s a huge part of tie, which is the opportunity as a commercial professional, as he said, to to be able to make an impact, to be able to give back for sure. But you know what? What makes TIE different to you just rocking up to an NGO and just volunteering your time?

00:36:31:02 – 00:36:38:14
Philippa White
This is obviously a a program. It’s very different. What would you tell somebody who is seeing this get involved? And yeah.

00:36:38:18 – 00:36:59:11
Luca Zerbini
I think what is great is that you have done a lot of the legwork already, which You know, I’m not going to underestimate at all. But, you know, because I know how difficult it is to to define a project with people are not very used to work by project probably and to, you know, kind of put in, you know, a capsule.

00:36:59:16 – 00:37:19:15
Luca Zerbini
What can be done to make a huge impact in a very short amount of time? And for what I’ve is not just the case of our project, right? It’s many others that accomplish so much in such a little time. And I think, you know, if you are just, you know, going to join, you know, and we have some people in the team that did rhetoric.

00:37:19:15 – 00:37:55:23
Luca Zerbini
I went to Africa for a few weeks, but, you know, it doesn’t really make give the same mean but if she’s not really me structure and organize the way it is my day so I’m you know it’s it’s not fair I’m totally sold on the idea that you actually put together something quite unique. And and, you know, I wanted to go through it myself to be able to also then advise others to do the same, because I think it makes a huge difference to the extent that also helps, you know, really leadership development, particularly for people who are in that period, in that phase of their life, where they’re still in the growth phase of,

00:37:56:18 – 00:38:15:12
Luca Zerbini
you know, of their career and and they want to see something. And I feel also that that more and more the new generation will go even morning. Is that action? Because as you know very well, like for both millennials and Gen Z are much more, you know, I would say purpose driven. Yeah. Other people.

00:38:16:12 – 00:38:43:01
Philippa White
Thank you. Thank you. Well, we are kicking off another one. We’ve got our next TIE accelerator program kicking off for the 20th of September. We have a couple of spots left of that one. So if any of the listeners are interested, it is actually working as well in Malawi, but in a very different way. It’s helping provide a second chance at life, essentially for really vulnerable youth in Malawi.

00:38:43:21 – 00:39:10:14
Philippa White
It’s an organization called Chance for Change. They work with really vulnerable young people, many who have actually gone to jail and helping them come out of jail. But this particularly is they they’ve recognize it’s quite horrible because of the pandemic, women and adolescent girls are have been horribly impacted just because there’s a lot of abuse, there’s more sex trafficking.

00:39:10:14 – 00:39:41:02
Philippa White
They’re not at school because of the pandemic. So it’s just it’s created a really horrible situation. And and what this organization has done in the past is they’ve created entrepreneurial opportunities for youth who have been in jail. Boys, actually, and and actually went through Ty a few years ago. We had somebody who went out and she came from an investment company and she created a loan facility because to start a business there, it’s $35.

00:39:41:11 – 00:40:15:07
Philippa White
And so she went with ¬£2,000 and basically created this hugely successful loan facility for these young people, which is still going today. And it’s this entrepreneurial course. And so they’re wanting to take that learning and implement it for these adolescent girls, who many of them are already mothers, and they’re stuck in a house where there’s just horrible situations occurring and they want to give them the independence and give them the entrepreneurial knowhow with the loan facility to be able to give them a second chance at life.

00:40:15:12 – 00:40:40:13
Philippa White
And so we’re super excited. We’ve got a handful of people, but if there is anyone that is interested that comes from communications background or business background or finance background, then this will be another incredible opportunity to make a tangible impact and broaden your horizons, broaden your global network. And also, just like you say, have that real opportunity to give back.

00:40:40:13 – 00:41:06:10
Philippa White
So if you are interested, you can find out more at TIE accelerator dot com and you can apply there and then we can jump on a call and I can explain more. So yeah, I look forward to hearing from anyone who is listening to Lucas. Thank you for joining us. It has been just as always. I am. I so appreciate your enthusiasm and support.

00:41:06:10 – 00:41:37:17
Philippa White
And of course, to you bringing on board Gabriella and Rico, which obviously just were game changers as well as you for the for the project. So super, super appreciative that and just so appreciative of the entire team. I mean, Sebastian also came via the marketing academy. Joel came by the Marketing Academy. She introduced us to Monique. And it just goes to show, I mean, how it’s just so amazing to just bring like minded people together and it can make amazing things happen and everyone just get something from it.

00:41:37:17 – 00:41:44:06
Philippa White
So thanks for being a part of it. I am truly grateful for everything and I’m just excited to have you as part of my network. But yeah.

00:41:44:06 – 00:41:59:19
Luca Zerbini
No thank you, thank you. Thank you for the unique opportunity. And I thought it was, you know, really fantastic. And I think it’s one of these things that every day you wake up and you really got even more because of, you know, what you’re doing. So thank you.

00:42:00:03 – 00:42:22:20
Philippa White
Thank you. Amazing. Okay. Until next time.

BE A BETTER LEADER

Everyone has the power to inspire, guide, and amplify team success. 

But before you can better lead others, you need to fully understand yourself!

This free tool is a powerful way to reveal the qualities you already have so that you can utilise them to become an even better leader.

Better leaders > better companies > better world.

created with by jessica lynn design
web development by carolyn sheltraw