The power of knowing your values

What makes you tick?

What motivates you?

What really matters to you?

These are some big questions. But when you really stop and think about the answers, it truly gets you approaching life in a different way.

Right before Emily Murren even knew about the TIE Accelerator programme, or applied for it, she had just done an exercise that had her reflecting on her values.

And this then set her on a transformative journey.

Today Emily Murren, a Marketing Director based in Sydney, talks about what she did to get more clarity on her life and career. Where that took her. And what happened when she followed her gut.

She talks about how the takeaways from the TIE Accelerator experience were very different from what she thought they would be going in.

And what can happen when you work on something that really, truly, inspires you.

So sit back. Relax. And grab that favorite beverage. Or throw on those running shoes. And enjoy this chat with Emily.

Please don’t forget to let us know what you think of this episode, leave a review, rating, and subscribe.

And if this inspired you and you would like to get involved with TIE, do get in touch at philippa@theinternationalexchange.co.uk.

00:00:02:04 – 00:00:27:03
Philippa White
Welcome to the show, where we unearth new ways of looking at ever evolving light around the world. Seen from a number of different industries, cultures and backgrounds. But there’s one thing that unites everyone I speak to. They all want to do their part to make the world better in their own unique ways. It’s a uniting passion. Whether they’re from the commercial world, third sector or public sector from the Global North or the global south.

00:00:27:15 – 00:01:02:05
Philippa White
My name is Philippa White and welcome to TIE Unearthed. Hello and welcome to Episode 28. Today I’m speaking with Emily Murren, a marketing leader with more than 12 years of experience across diverse industries in both the UK and Australia. She’s deeply connected to the marketing industry, regularly judges awards and also speaks at forums and industry events. Last year she was selected from over 500 marketing leaders to receive a scholarship to the prestigious Marketing Academy.

00:01:02:16 – 00:01:31:21
Philippa White
And Emily recently completed the TIE Accelerator program. In today’s episode, Emily talks about where listening to her gut instincts took her. The power of knowing what your values are. And five unexpected lessons that came from the Atlantic rainforest. As Roy Disney says, it’s not hard to make decisions when you know what your values are. So grab your favorite beverage or throw on those running shoes and enjoy this wonderful chat with Emily.

00:01:35:15 – 00:01:39:21
Philippa White
Hi, Emily. It’s lovely to have you with us today. Thank you so much for joining us.

00:01:39:23 – 00:01:41:14
Emily Murren
Hi, Philippa. How are you?

00:01:41:17 – 00:01:50:16
Philippa White
I’m good. I’m good. Now, you’re you’re obviously speaking to me from Sydney. You’re wearing a wooly jumper. It looks cold. It is cold.

00:01:50:16 – 00:01:57:14
Emily Murren
Cold for Australia anyway. Yeah, I think between ten and 15 degrees. So yeah. A bit chilly here.

00:01:57:21 – 00:02:15:14
Philippa White
Yeah it looks it. Well, I’ve missed wearing my sweaters obviously sitting here. It is cold as I as I just mentioned to you, obviously before we started recording, it’s cold here, too, but it’s about, you know, plus 20, 24, 23. But anyway, I also feel the cold. So, yeah, really great to have you here. I’ve got so many questions for you.

00:02:16:08 – 00:02:21:21
Philippa White
Let’s get this off. So tell me a little bit about you, what you do.

00:02:21:24 – 00:02:40:08
Emily Murren
Yeah, yeah. So I am currently living in Sydney, but I’m originally from the UK so I’ve lived in Sydney now. Oh, about are probably sick. I always get confused between how long I’ve been in my job that I’m currently in and how long I’ve been in Australia. But I’ve been in Australia. I think this is my eighth year.

00:02:40:15 – 00:02:50:03
Emily Murren
So I’ve been here quite a while. Yeah, it’s been. I’ve came here with a rucksack on for my six month working holiday visa and never left. I’m one of those people to say.

00:02:50:12 – 00:02:56:18
Philippa White
I actually have picked up a little bit of the the twang. You have a little bit of an accent. You’ve got it.

00:02:56:19 – 00:03:04:00
Emily Murren
Yeah. They say that. They say they’re or they apparently when I speak now you’ve probably made like mention that I’ll probably.

00:03:04:17 – 00:03:05:04
Philippa White
See where.

00:03:05:10 – 00:03:32:08
Emily Murren
They really dial up my English accent. But yeah, you do pick up the Aussie twang. It’s like the going up at the end of sentences. Yeah, but yeah, I’ve been here a while now and yeah, I just love living here. Sydney It’s just been the most incredible opportunity really, and just so full of opportunity living here. So I’ve loved it and currently working as the director of marketing in a company called Domain.

00:03:32:08 – 00:03:58:13
Emily Murren
So we have an audience of around 7 million Australians that come to our platform every month to look at properties and help them find a home. So I’ve been doing that now for around five or six years. So the business has gone through an absolutely enormous amount of growth and transformation and yeah, has felt really kind of honored to have joined at the very beginning of that journey and help build the team and the strategy through all of that.

00:03:58:13 – 00:04:20:10
Emily Murren
So yeah, that’s what I kind of do for work and outside of work, have a beautiful little group. All that we got was our COVID puppy, absolute love. I’ve never had a dog before. It’s been an absolute joy having a dog. Last year I did my first triathlon, so really trying to get more into kind this that side of things.

00:04:20:10 – 00:04:41:16
Emily Murren
I loved doing that and the kind of mix of running, swimming and cycling was awesome. And I think I’m somebody that has a bit of a short attention span. So doing three things rather than doing like a long runs, 24 miles, like a marathon or something, it is not really my thing. Doing the mix up was good for me, so yeah, that’s a little bit about me.

00:04:41:17 – 00:05:01:23
Philippa White
Well, I know that you obviously you applied for TIE Accelerator and got involved. It was genuine. Yeah, it wasn’t it. And so you probably would have applied at the end of 2020. So tell me, how does COVID got you thinking differently? What? Yeah, sort of the lead up to that. What was kind of happening? Yeah.

00:05:02:05 – 00:05:31:03
Emily Murren
Well, I was already on a amazing scholarship called the Marketing Academy at the time. So through that I actually started working with a coach and we were doing lots of exercises around. We’re really diving deep into, I guess, what makes me tick. And we actually did a really incredible exercise that really dove into what my values were. And when we went through that exercise, it was is quite a simple exercise.

00:05:31:10 – 00:05:54:09
Emily Murren
It was like lists of hundreds of words and you do different exercises to kind of narrow them down to a list of 50 or a list of ten, a list of four. And you get to a point where you really get this understanding of of what what really matters to you. And when I went through that exercise, we did lots of talking around, I guess, what kind of likes you up and what sparks you and what really makes you feel excited.

00:05:54:09 – 00:06:15:15
Emily Murren
And it can be things that on the surface, for example, I’ve really enjoyed across my career leading teams helping people progress in their careers and this sense of kind of giving back and help and how can I do something that’s both impactful but gives back beyond? I guess what I was doing in my day to day was something that saw it come through really clearly.

00:06:15:20 – 00:06:33:22
Emily Murren
I was actually a bit of a motivator for doing the scholarship in the first place. I really wanted to kind of understand a bit more about myself. So that was kind of the spark and actually the opportunity to apply for TIE came through the marketing academy, I think. I think, yeah, I think. Do you know Charlotte North is there.

00:06:33:22 – 00:06:34:09
Philippa White
Yeah.

00:06:34:09 – 00:07:08:16
Emily Murren
Sherrilyn Yeah, yeah. So and. Taylor Oh yes. So that, that was kind of what really stopped me. But I think it was that like he’s been reflecting a lot over the past few years. I guess around the next step in my career and in my life and what do I want? And this sense of actually really doing something where completely I was really focused on giving my energy back to something beyond what I was doing, not only my day to day role, but also my friendship group and my immediate circle and even my immediate community was it was kind of the driving force.

00:07:08:16 – 00:07:31:07
Emily Murren
And then this then it kind of landed. And around that time, I know Phillip, we’d started talking and there were a couple of projects that potentially were coming through. And that’s when I heard the podcast of your interview with Binker, who was the who’s the founders of Air Campaign. And when I heard that, that was that was what really kind of all started to land.

00:07:31:12 – 00:07:46:01
Philippa White
So tell me, tell me what? Because there was something specific in that podcast, I think, that really spoke to you. You’re the one who really kind of highlighted all something that really and I remember I remember you said to me the emails were like, oh my God, that really spoke well. Yeah, I’ve got to learn.

00:07:46:04 – 00:08:11:16
Emily Murren
Yeah, it was. So is the story. It was the story of the hummingbird. So I guess like Binker herself, I think just her. She has an Ingrid like you, Philip, are an incredible energy and passion. And again, I think for me, like being around people who have that kind of igniting energy is something that really gives me a lot of kind of drive.

00:08:11:21 – 00:08:29:21
Emily Murren
I mean, when I was listening to your podcast and how you were kind of bouncing off one another, I Oh God, I think this is something I really would love to be involved in. And then she started talking through the logo and how the logo design had changed over time and the beautiful little hummingbird that was now an integral part of the logo.

00:08:30:14 – 00:08:33:14
Emily Murren
And I think you also. So what’s the story of the hummingbird and.

00:08:33:14 – 00:08:51:01
Philippa White
She actually just really quickly just really quickly because it was a sloth before, was it? Which I saw. But yeah, because she talked to it just really quickly, just for our listeners because they work with the rainforest and obviously a sloth is is an animal that, you know, I see sloths all the time when I’m going through the rainforest here.

00:08:51:09 – 00:09:14:08
Philippa White
And and so that sort of for the longest time identified they identified with us. And then there was somebody who had actually been through TIE previously and she said maybe a sloth isn’t the right or the right level to identify with. And they’re like, Oh yeah, I guess that’s a good point. So anyway, so then they moved to the the hummingbird and then yes, so go.

00:09:15:03 – 00:09:38:07
Emily Murren
Yeah. And that. So I think the story of the hummingbird, it’s so much more than the logo and being bespoke through how and I think it’s kind of an old parable in, in some in Brazilian culture but it was about how and there’s a fire there was a fire in the forest and all of the animals are kind of scurrying to escape.

00:09:38:07 – 00:09:52:17
Emily Murren
And then one of the animals looks up and there’s a tiny little hummingbird with a drop of water in its beak. And it looks across the forest and it’s trying to look where to place this little drop of water. And one of the animals says to the bird, like that little drop of water is not going to do anything.

00:09:52:17 – 00:10:11:03
Emily Murren
Like, why bother with that little drop of water? And the hummingbird responds, Well, I’m just trying to do my part. And for me it was just like, Oh my God, in that moment. And it was like exactly that. Like been trying in some ways to shift all of my behaviors in my life to try and be a better person and give back.

00:10:11:03 – 00:10:32:04
Emily Murren
And but that was a kind of was that oh, that’s it. As all I’ve got to do is just do these little things that feel like I’m doing my part and that’s enough. So for me, it was like it just really spoke to the core of, of why I was even exploring this opportunity in the first place. And it was really like one of those little moments I call them like little by little signs from the universe.

00:10:32:04 – 00:10:35:21
Emily Murren
And those little things are like, Yeah, you’re on the right path here. This is what you should be doing.

00:10:35:22 – 00:11:01:14
Philippa White
Yeah, it’s funny, isn’t it, how it all kind of lines up as well, just having spoken to your coach and then listening to the podcast and then getting the email from Sherilyn and Taylor and yeah, that’s really, really nice. I mean, what did you hope to because obviously I think what’s tricky that we I mean, we really struggle actually helping people understand what Ty’s all about and what Ty Accelerator is all about.

00:11:01:14 – 00:11:22:23
Philippa White
And you know why? Why somebody would want to, you know, get involved. And I just wonder what did you hope to accomplish? And we’ll talk about sort of what came out of it in a sense. But what did you hope to accomplish and your expectations, I guess. And did it did it match it? And did you did you even know what to expect?

00:11:22:23 – 00:11:38:16
Philippa White
I mean, obviously, I talked I talked about it because I think there’s a thing I think I’m actually quite impressed with the people that applied, like right at the beginning. And you’re one of those people because you kind of went into the they like I don’t know. I mean, so I’m just curious to know, did did did you have expectations?

00:11:38:16 – 00:11:50:20
Philippa White
What was it that kind of what drew you to it other than obviously the stuff that you’ve just talked about? What did you hope to get out of it or were you just kind of like, well, were you just looking for inspiration? I’m keen to know what what made the team.

00:11:51:08 – 00:12:20:05
Emily Murren
Is a good question and it’s kind of two pronged for me. So firstly, I am somebody that really listens to my gut like I have like when those gut instincts come and things like that line up and I get that real feeling that I’m on the right path. I follow that. So this was one of those for me, to be completely honest, where I was like, I obviously did my research and looked into what other people have got from the program and what it was all about.

00:12:21:05 – 00:12:36:18
Emily Murren
But when I started looking at your can be and what they were trying to do and I was just I just want to be part of that, I didn’t overthink it in terms of, oh, how does this fit into my development plan? And you know what? Like it’s just the right thing for me to be investing my time in right now.

00:12:36:24 – 00:12:56:04
Emily Murren
And I’m just kind of one of those people. Once my mind’s made off because I am all in, I’m going to make this work. So that was one side of it. But then I guess once you’ve signed up and it’s a significant time investment in a way, so I really wanted to be clear with myself about, okay, what are the things that I would love to hope to have achieved on the other side of it?

00:12:57:00 – 00:13:24:09
Emily Murren
And I think there was one around really starting to understand like the not for profit NGO sector a bit better because I think if you’ve not worked in it, you hear a lot that is, oh my God, it’s another world. It’s so different. And I really wanted to expose myself to that and really understand what that meant. And I think I got a really good understanding of of how those differences, what those differences are.

00:13:24:09 – 00:13:47:22
Emily Murren
And the little article that was pinned down really goes into that, because I think the expectations of what I had or what I thought I might get out of it, which was like, you know, this sense of like I’ve contributed something to really give back. It it wasn’t that it was actually a flip reverse. It’s like really some of the skills I had to pull without even really realizing that they would be what I needed.

00:13:47:22 – 00:14:05:16
Emily Murren
And somebody once said to me, Your career is nothing more than a tool tool belt. You’ve got a tool belt around your waist every day. You’ve got all these different tools that you use and you pull out in different situations all throughout your career. What can you do to make that tool belt as full and as kind of robust as possible?

00:14:05:16 – 00:14:16:05
Emily Murren
And I think for me, this was like, right, okay, I’ve got all these skills. How can I start using them to help something? I don’t think that directly answers the question, but yeah, it’s a bit of a mix.

00:14:16:12 – 00:14:41:22
Philippa White
Yeah, it does. It does. It’s interesting, just the tool, but I like that analogy. I often and I remember feeling this a long time ago, but I also see life almost like a puzzle that we almost don’t know what the picture is yet. And every kind of experience becomes almost like a piece of that puzzle, and you start to kind of piece things together and you start to see maybe part of that picture.

00:14:41:22 – 00:14:54:09
Philippa White
But you’re aware that there’s other pieces. It’s kind of these tight. I don’t know. I think that these types of experiences help shape that picture and you start to kind of piece things together anyway. So I like the tool completing. I see that and.

00:14:54:09 – 00:15:24:02
Emily Murren
I get that fillip because I feel like I don’t know where, where I’m headed next, but I know that the TIE experience was a real key milestone on that journey, and I think it definitely cracked open to me the possibility of really working in a completely different kind of realm and not even, you know, working for money. But actually, how do you how can you be more active in a community of giving back?

00:15:24:02 – 00:15:29:22
Emily Murren
And I think that was one of the big things to me that I kind of didn’t expect to come out of this period.

00:15:30:02 – 00:15:54:03
Philippa White
Yeah, that’s cool. So tell me, what was the experience like for someone who’s listening? How would you sum up that experience and how would you explain what you managed to pull off and maybe a bit about like what the challenge was? Cause I don’t even think we talked about that. So I mean, we talked about the organization, it’s reinforced organization, but perhaps just bring to life kind of what your challenge was, what you did, what the experience was like, what you managed to make happen.

00:15:54:04 – 00:15:54:18
Philippa White
Yeah.

00:15:54:18 – 00:16:19:21
Emily Murren
So the experience as a total the experience was I guess intense in the best possible way. What was really interesting is we were a group of people from all around the world who were all on different timezones. So there was kind of one one time that kind of this one hour or 2 hours a day where we could all kind of be online at like a semi reasonable time.

00:16:19:21 – 00:16:38:03
Emily Murren
So it wasn’t like the middle of the night for somebody and well, going into the experience, I remember looking at it and being like, Wow, eight, I am a morning person. I love getting up early after probably 6 p.m. I’m also like, I’m pretty useless, but I remember seeing that in Oh, how am I going to cope with this?

00:16:38:03 – 00:17:01:20
Emily Murren
But what I found was because of what we were doing was so inspiring and engaging and it really kind of I remember I come off the course at 10 p.m. and not be able to sleep because I thought all my God, I’m so excited. I just want to get going now. And I think, again, that was a real a real thing that I didn’t expect for the whole process to be so energizing.

00:17:01:20 – 00:17:32:07
Emily Murren
Yes, it’s intense and it’s a time investment and that that kind of sense of energy that it gives you is is really something special, I think. And so, yeah, it was very it was very intense but very kind of eye opening and just quite profound. I just think I’ve never done anything like it in my life. And actually to be thrown together with a group of strangers, remote and how how six human beings react when you do dies is actually that in itself is a fascinating experiment.

00:17:32:07 – 00:17:36:16
Emily Murren
I think the it was it was yeah it was just wonderful.

00:17:36:16 – 00:17:44:11
Philippa White
What was the brief what was the what was the brief? Just so because I’m aware of our listeners being like, what? What did you work on? What do you what do you do?

00:17:44:21 – 00:18:06:14
Emily Murren
The single brief was to make make the regeneration of the Atlantic rainforest more attractive than just destruction. And I think that that kind of one liner was something that was really important that we had as a as a real one liner to keep coming back to. That was our North Star, and I guess that was the project. It was like, how do you do that?

00:18:07:17 – 00:18:25:23
Emily Murren
And we were given a lot of it wasn’t just that we were given a lot of help and guidance and background as to how our can be had got to where they are today. They were not a new organization. They were 21 years old. Well, they are 21 years old. Maybe 22 now, and had already planted 150,000 trees.

00:18:26:08 – 00:18:52:08
Emily Murren
But the challenge, as we got more into it, we kind of discovered that it wasn’t so much about just attracting donations. It was about how do we develop a strategy that really means they’ve got a sustainable, reliable income source taking it away from those kind of sporadic donations, which are fantastic, but obviously not, you know, it can be quite a stressful way to work.

00:18:52:08 – 00:18:57:00
Emily Murren
So I think that was the kind of bold challenge.

00:18:57:10 – 00:19:24:16
Philippa White
Yeah. And with that in mind, then what what did you guys as a team working together across numerous time zones, what did you come up with? Like how how did that come together and what came together? What was the fight? Because you had just for our listeners time Accelerator. It’s, you know, we say 2 hours a day and you can use it.

00:19:24:16 – 00:19:45:06
Philippa White
You can work it around your existing workload. And you know, it might be that you spend more some days and maybe less other days, but that’s our sort of that’s what we try for as far as sort of guidance for people, it’s virtually and everyone coming together to work towards a brief and then cracking it at the end of six weeks and of course, following the process and the sort of the guidance of tie.

00:19:45:06 – 00:20:07:11
Philippa White
But you know, the idea is coming up with a final solution as a team to provide for the for the organization. So the the brief was how can they get sort of longer term financial support, I guess, or to create sort of more long term financial sustainability? And you’ve got six weeks go. Yeah, yeah.

00:20:07:23 – 00:20:29:04
Emily Murren
Go, go. And I think it did take us to be honest, it takes a little while for a group of new people with different backgrounds, different skill sets and different opinions on how you approach the challenge to come together. And I think it probably took us about two weeks to keep meeting up and really understand what we could each go off, peel off and discover in our own time.

00:20:29:04 – 00:20:55:09
Emily Murren
And so, yeah, that was that was a really important part of the process, I think, and really diving in to kind of everybody’s background and then making sure that we had regular times in the diary to come back together and really work through what we’d all individually worked on. So that group work aspect was really, really important, and through I think early on we really decided that it was going to be important to leave airtime.

00:20:55:09 – 00:21:18:21
Emily Murren
BE was something that not only had we I guess was going to set them up, but going to set them up for a long time. And also that they were part of the process of developing developing it with us. And that was probably one of the key pieces that worked really, really well was having Eric can be embedded right from the start in our which and how we were working with them and checking with them the entire way along the process.

00:21:19:01 – 00:21:38:21
Emily Murren
So yeah, that was just more of a ways of working thing. And what we decided to develop was a prospectus that they could take to different corporate partners with an overview of what Eric was going into, what they did, how the process of planting trees worked. And we came up with kind of a real clear breakdown of what it costs to plant a tree.

00:21:39:14 – 00:22:02:20
Emily Murren
And it was a kind of real interesting challenge for us to get that kind of communication right, of how do you tell the story in a really concise way and then actually ask for the sale at the end of this prospectus and say, here’s our sponsorship options. And within that, so you’ve got this prospectus. And part of it’s like shaping the communication strategy, part of it really diving into the numbers and looking at the sponsorship strategy.

00:22:02:21 – 00:22:24:00
Emily Murren
So what we did was really kind of played to our strengths and made sure we were leaning in to where we had experience, but then also coming back together and revealing things as a group to make sure we were getting that really rounded view and kind of not siloing and going, okay, this is my expertize, what I’m contributing by actually coming together to review things together and that worked really well.

00:22:24:06 – 00:22:49:07
Philippa White
Yeah, I think what was really interesting about the sort of the final the final result, I mean, there’s there’s so much I mean, obviously Pink said you guys changed our lives. It’s amazing. They’ve had recently had a chat with a whole lot of investors that have shown interest. But I think for me, one of the biggest, most important is it realizations or value added for the organization was before.

00:22:49:07 – 00:23:25:16
Philippa White
As an organization it was almost an apologetic ask for money. So it was kind of, you know, oh, come on, you know, please, can you give us money? You know, we need this so that we can continue doing what we do. And I think what you as a team from the private sector so beautifully positioned for them was you do realize that what you’re doing is improving the world and you’re actually making like the corporates are looking for this and it’s almost like you guys needed to you needed to help them see that in order to be able to make this a success.

00:23:25:16 – 00:23:39:19
Philippa White
And I think, yeah, so I don’t know if you have anything to say about that, but for me that was one of the biggest aha moments. For me was God, this is the power of bringing the private sector together with the social sector, because I feel like the social sector almost doesn’t know how to position themselves like that.

00:23:39:19 – 00:23:47:11
Philippa White
And you guys are like, Are you crazy that you’re doing the world a favor? And people need to see that as as value added. Yeah.

00:23:47:11 – 00:24:05:03
Emily Murren
When you said that for the first instance, because I actually think it was a profound learning to myself as well and part of the process is for us each to go out and do a bit of fundraising at the beginning, and I love that part of the process so much more so than I thought because it’s not a lot of money.

00:24:05:03 – 00:24:25:00
Emily Murren
I think it was like, okay, I think have to. Yeah, but going through the process of actually articulating the story and actually what I found, which because I was pretty successful, I was really proud of how much I managed to raise and what I found was doing a blast on social media is fantastic. We all have the tools to do that.

00:24:25:00 – 00:24:47:20
Emily Murren
Actually sitting down with somebody that you care about and explain to them why this is important to you, why you’re doing it, why you believe in this. Cause people were so generous and that was one of the biggest learnings, as you say, like that sense of not being apologetic, asking for. So I remember reaching out to my boss and our CEO at Domain and they were so supportive because they were like, This is fantastic.

00:24:48:01 – 00:25:12:15
Emily Murren
And I think it was a real learning for me that actually never assume that people aren’t going to be willing to get behind a great cause because people really, really do want to be part of something and they want to give back too. So that was a huge learning for me. And yeah, I’m glad I took the time with the fundraising to really sit down and go through with like people that cared about me, care about the world.

00:25:12:20 – 00:25:28:21
Emily Murren
I really kind of picked out of everybody I know. I was like, These are the ten people that are really going to care about this. They’re going to get this straight away. And people were like, Oh my God, I just want to know more. Which is what? Yeah, what led me to write a few words about it, just to share with them to kind of wrap up the experience because it was so incredible.

00:25:29:00 – 00:25:48:13
Philippa White
Yeah. So talk to us about that. Just because I loved what you wrote and as I say, I’m going to be sending it out in a in a newsletter on Friday, because I just I think it’s such a great insight to the experience. But also, I think your takeaways were really a really wonderful. So perhaps you can bring those to life for us.

00:25:48:13 – 00:25:49:11
Philippa White
Yeah, just yeah.

00:25:49:14 – 00:26:14:03
Emily Murren
Yeah. So I think as I mentioned earlier, like the takeaways my takeaways from the experience probably were the ones I went in thinking they happen. But again, really they’re not they’re not really directly just related to this experience is life lessons. I think. So the first was really around don’t assume anything. I think there’s no greater lesson than being thrust into something you know nothing about.

00:26:14:03 – 00:26:36:18
Emily Murren
I think especially for me, I’ve been working at Bank for a long time and you know, you feel, I guess, comfortable. And even when new things happen to the industry and you’re really trying to in my role, it’s really important that we’re looking ahead and looking at proptech and trends. You’re you’re still in a sort of frame of reference that you’re familiar with, whereas this was so far out of what I knew and there was just no room for assumption, really.

00:26:37:16 – 00:27:01:20
Emily Murren
And I think that was one of the lessons we learned really early on in the training that we did in the first week was just really take the time to local context is absolutely everything and never assume that, you know, and I think that’s something I will always kind of carry with me and just that kind of sense of inquisitiveness that I think that encourages is really, really positive, not just in this project, but in life.

00:27:01:21 – 00:27:24:07
Emily Murren
So that was the first one. And that kind of does lead on to the second one around, really asking questions, but not not asking questions to helping with your opinion, which again can be something that, you know, we all do, but really, truly, truly deep listening. And I think deep listening was a skill that we had some real deep learning all on the marketing academy.

00:27:24:07 – 00:27:44:21
Emily Murren
And actually it’s something I’d never even heard of before. But if you look into it, there are real skills in actually deeply listening to somebody not to jump in with your opinion, but just to understand and I think this project was great for that because you have people who just have so much information in and context that you don’t know.

00:27:44:24 – 00:28:03:11
Emily Murren
So that was the second one. The third was around the strengths piece, which I spoke to earlier. Again, it was just around taking the time to to know your strengths and really talk to them and actually a learning for me, which is something I’d probably do differently if I did the experience again, was I think probably being really up and maybe having a bit of a session early on.

00:28:03:11 – 00:28:26:22
Emily Murren
That’s like, let’s be really direct about our skills and not be I think we’re all quite modest in ways and and people are like, you know, you kinda let things naturally unfold in something as quick paced as the Accelerator program. I actually think it is a really healthy thing to go, okay, what skills do I have? We did do a little bit, but I think we could probably amp that up more and be a bit more disciplined around using the skills.

00:28:26:24 – 00:28:57:07
Emily Murren
So that was that was my third one. And then the fourth was around energy. And I think this sense of flow and being in flow and that sense of when you’re truly doing something that is meaningful and that you love how that feels. And for me, this project and working on the Accelerator program is the first time I’ve really had that deep sense of flow, of really understanding what that meant, which is, you know, that feeling of being that mental state where things just feel like they are so easy.

00:28:57:07 – 00:29:06:00
Emily Murren
You are not distracted, you’re just where you are, which, which was just incredible and something that I’ll be forever grateful for the opportunity.

00:29:06:04 – 00:29:10:16
Philippa White
That’s amazing. That’s really great to hear that. Sorry to cut you off, but that’s lovely to hear.

00:29:10:17 – 00:29:35:14
Emily Murren
No, but I think that for me, for me, it’s really that this is ignited that within me. And going back to that piece I mentioned of values right at the beginning, the three the three that I kind of came through really strongly were authenticity, passion and inspiration. And my coach said to me, Wherever you feel that in your body, whatever ignites those feelings, just follow that.

00:29:35:15 – 00:30:04:16
Emily Murren
Just follow that. And I think this is exactly that and this is what I’ll be seeking next wherever I go. How do I ignite those feelings within myself and follow that? So yeah, my last learning was just really around what I spoke to you about. People are really generous when you ask for help, so you take the time and really, really, if you’re really passionate about doing something, just take time to find people that you care about, take time trying to really influential people in your circle that can help you.

00:30:05:07 – 00:30:19:23
Emily Murren
And don’t be afraid to ask and reach out directly. People want to hear from you. And and I think that was something again, that was a bit like, yep, this is something I’m going to kind of really lean into. So they were the five ones that I kind of had to run through in the article.

00:30:19:23 – 00:30:39:20
Philippa White
And how do you do you have any reflections on how this experience and also just these insights that are beautiful? Like I say, my goal is this. And it was just great that I mean, I did not ask you to even write this. This came from you completely on your own. And I you sent it to me. I was like, Oh, this is exactly I couldn’t ask for more.

00:30:39:21 – 00:31:04:06
Philippa White
That’s what I would hope comes out of something like this. And I’m thrilled that it did. And it would just be, how do you see this impacting your work or do you have any thoughts on just because actually tie, Accelerator and tie in general is leadership development even for people who are CEOs? You know, we’ve all we there’s always room for growth and there’s always room for inspiration and seeing the world differently and just being better.

00:31:04:06 – 00:31:25:09
Philippa White
And I you know, this really does reach so many different people and levels and senior leaders that I just wonder how how do you see this impacting you? And I guess what could you tell maybe somebody who would be wanting to apply what? I mean, obviously everyone’s going to get something different out of it, I think. But yeah, just how you see this impacting your work moving.

00:31:25:09 – 00:32:01:06
Emily Murren
Forward, I think moving forwards is it’s really fundamentally kind of shifted I guess through those learnings that I had is how do I pull those through? Like things like deep listening, never assuming it’s it’s actually again, principles for great work. It’s not just principles for great work on an accelerated program. It is it’s just, I think for me, really refined some of the principles of great ways of working and great leadership and actually, you know, great leaders are ones that don’t feel like things.

00:32:01:06 – 00:32:20:22
Emily Murren
I feel just part of the team and that guiding a ship on its way. And I think for me, that’s exactly what we were. It was like there was no one leader. So how do we come together to really share that sense of responsibility? And for me, kind of more longer term into the future, I will definitely be using this as my North Star of like.

00:32:20:22 – 00:32:51:06
Emily Murren
Right. How did you feel in that moment and how do you get more of that in your life? So I’ve started thinking about that a lot recently and whether that one day is my own business or something, I’ve really been thinking about that, but really underpinned by who are those changemakers and people that are going to do great, great things in the world, like yourself and Bianca and people who are really, you know, you believe that you can make a difference and not, again, not worry too much about, oh, well, I’m not, you know, saving 150,000 trees.

00:32:51:06 – 00:33:14:10
Emily Murren
It’s like, no, but you’re saving two or three and that’s enough. But Hummingbird the hummingbird story. And coming back to that, it’s just that is it to me. It’s like don’t overthink, you know, starting is what’s that quote? It’s like, do what you can with what you have and start where you are. And I think beautiful for me that kind of backs up these experiences of don’t overthink what even what you’re trying to get out of or back it all out.

00:33:14:10 – 00:33:25:05
Emily Murren
It’s just if you want to, if you’re interested and there’s a project that excites you, I think for me that’s enough. It’s like it will take you on an amazing journey and who knows where that will lead.

00:33:25:14 – 00:33:32:19
Philippa White
Amazing. Now tell me. We’re wrapping up. But what haven’t I asked you that you’d like to tell our listeners as we come to an end?

00:33:32:21 – 00:33:55:19
Emily Murren
And the only thing I would just probably reiterate is around how how incredible it is when you know what your values are. And if you haven’t done an exercise and there’s lots of free ones online to do that. But I found that to be really transformative for me in how how values show up in all of the different pockets of my life.

00:33:55:24 – 00:34:14:18
Emily Murren
And it really starts to break away from looking at your life in silos. It’s not about your love life and your friends and your career and your community. It’s about, Okay, who am I? How do I want to show up? And how do all of those experiences kind of fuel those feelings? So that would be kind of my one my one thing that I would kind of share at the end.

00:34:14:21 – 00:34:23:19
Philippa White
And really thank you so much for joining us. It was really lovely to have you here and to hear your stories and your passion and your values. And thank.

00:34:23:19 – 00:34:33:21
Emily Murren
You. Thank you, Philip. I thank you again for the opportunity. It’s been incredible and I can’t wait to share how it kind of continues to impact my future. So thank you.

00:34:33:24 – 00:34:44:17
Philippa White
Yeah, well, as we say on tie, you’re part of the tie family now. So we will we will stay in touch. I will hear some progressions and where things go and yeah, don’t be a stranger. So thank you.

00:34:44:17 – 00:34:47:07
Emily Murren
Thank you. And have a great evening now.

00:34:47:10 – 00:35:13:20
Philippa White
Yes, you too.

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