Carter Murray on leadership in today’s world

When I was last in New York I met with my friend Carter Murray, Global Chief Executive Officer of FCB, one of the world’s largest global advertising agency networks. Carter oversees the agency’s 120 offices in 80 countries, so as you can imagine, Carter has a lot to say about leadership.

Carter is someone that I really look up to. Not only literally, as he stands at about 6'7" tall, but also because of his leadership and values.

When we last met we talked about cultural intelligence and diversity and what makes successful leaders. And as always, I was inspired.

And today, post Covid, I was keen to know how things have changed in the corporate world from his point of view.

Carter gets pretty choked up talking about his Covid experience.

I ask him how organisational culture has changed. If he still values the same things. And what sort of leaders he’s looking for now.

This is a super-heart felt chat you don’t want to miss.

What are the Tools You Need to Lead in today’s world?

Have a listen and be inspired.

00:00:07:23 – 00:00:29:16
Philippa White
So the questions are these. How can we really activate the best of the private sector to meet the challenges of the real world? Is there a way to accelerate my career that doesn’t involve boring online or classroom courses? And can I really impact people in the developing world with the skills that I have? Can I finally feel proud of what I know?

00:00:30:09 – 00:01:00:18
Philippa White
Those are the questions and this podcast will give you the answers. My name is PHILIPPa White and this is TIE Unearthed. Keep listening and you can follow us on our journey as we show you how we’re connecting the private sector with the social sector to make change. Hello everyone. PHILIPPa Whyte here and welcome to Episode eight of TIE’s podcast.

00:01:01:02 – 00:01:15:09
Philippa White
I am so excited to be speaking with Carter Murray today. He’s the global CEO of the advertising network FCB. Today we will be talking about leadership and what tools you need to lead in today’s world. So hi, Carter.

00:01:18:21 – 00:01:42:03
Philippa White
I’m so excited to have you here. Now I want to just bring it to life for our listeners because you’re pretty incredible. And I think people need to know how just incredible you are. So Carter Murray is chief executive officer of FCB, one of the largest of the world’s largest global advertising agency networks. Now, Carter is based in New York, and he oversees the agency’s 120 offices in 80 countries.

00:01:42:12 – 00:01:55:16
Philippa White
Now, previously, Carter served as president and CEO of Weiner North America, and he’s also worked at Publicis and Leo Burnett. And I worked at Leo Burnett as well, which is actually, I think where you probably met our mutual friend Harry.

00:01:56:12 – 00:01:58:07
Philippa White
One of my friends. And one of those. Yeah.

00:01:58:22 – 00:02:19:14
Philippa White
Yeah, me too. So we are I know that we’re both very, very fond of him. So now big shout out to Harry, who is basically just amazing. So now you have been involved with TIE in the past and before COVID hit, we were developing a new way of working together. But then basically the sky fell in and everything has been put on hold.

00:02:19:14 – 00:02:42:15
Philippa White
But I know that you are a big fan of TIE and we think very much alike, sharing very similar values. For example, the importance of celebrating, playing on people’s differences rather than their similarities. And this brings me to my first question, Carter. About a year ago, I was in your office and we were talking about the importance of cultural intelligence and diversity and I left inspired.

00:02:42:18 – 00:02:46:14
Philippa White
And I thought maybe you could just talk a bit about that and what we talked about that day.

00:02:47:20 – 00:03:20:19
Philippa White
Gosh, that feels like it was in a different era. So I don’t know if I can recall exactly what we talked about, but yeah, you know, I do we do talk we do talk a lot in the world about having an IQ, you know, and having IQ. But I think one of the things and again, I’m not a big fan of acronyms, but here I am talking them, but I have found, you know, in life and in business, people that have CQ, you know, seem to be frankly more interesting people, but also more effective people and how they work and how they communicate.

00:03:21:04 – 00:03:49:09
Philippa White
By CQ, I mean cultural context. You know, people that have been able and I and I understand it’s a privilege to have been able to work or live in more than one place and get context to their lives in terms of who they are as an individual, who they are in terms of how they were raised, and then having different contexts of what right and wrong is from one culture to another to kind of work out who they really are and who they want to be in the world.

00:03:49:23 – 00:03:52:01
Carter Murray
Mm hmm.

00:03:52:19 – 00:03:56:22
Philippa White
And then what else do we talk about? Gosh, it was a long conversation along a while ago, but.

00:03:57:00 – 00:03:57:11
Carter Murray
No, I.

00:03:57:11 – 00:04:08:24
Philippa White
Mean, it was it was basically this. And I know that, you know, diversity is very important to you. And you you talk a lot about it publicly. Yeah. You. Yeah, no, go ahead. Go ahead.

00:04:09:11 – 00:04:11:21
Philippa White
There are mansplaining your idea with 3 minutes and.

00:04:12:23 – 00:04:17:06
Philippa White
Go ahead it’s your it’s you I want to hear from.

00:04:17:06 – 00:04:39:17
Philippa White
No, I mean, it’s really been a it’s been it’s been a strange year, right. With COVID and the whole world, you know, for a period being united by being alone in homes. And, you know, I would have said going into this. Yeah, I was I was proud of the fact that that as an agency and as a leadership team, we’ve made progress on many fronts, like in, you know, gender equality.

00:04:40:14 – 00:05:04:17
Philippa White
You know, we do have in our global leadership team, we’re always 5050 and some of our biggest operations around the world. We’ve done some really interesting things for women’s equality in South Africa, where partially owned by a by a trust that educates women and gives them free university education. And so, you know, we’ve done all sorts of interesting things, to be clear, are still a long way to go.

00:05:05:10 – 00:05:35:00
Philippa White
And I think even on diversity, in terms of people of color, we felt like we’re making progress. And I think what we saw in America and just the incredible racism and the anger and the just everything around that and what our and what it incited and created made made me realize. And I think a lot of people realize, you know, that not only had we not done we have to do things differently and we have to, you know, really do lots of new things for us again.

00:05:35:00 – 00:05:57:06
Philippa White
So it’s tricky for me because I do really believe in equality and and meritocracy and all of those things. And the context, you know, I’ve grown up and probably privilege in every single quadrant you can imagine. And I thought, we’re making progress as an agency, but you see what’s going out in the world and you see what’s going on and you realize how much work there is still to do.

00:05:57:06 – 00:06:02:01
Philippa White
And so I think one has to do that in an incredibly humble, contextualized way.

00:06:02:06 – 00:06:02:16
Carter Murray
Yeah.

00:06:03:06 – 00:06:04:21
Philippa White
There’s so much to do.

00:06:05:18 – 00:06:39:01
Philippa White
Well, actually, that brings me to something else I wanted to ask you about, because things have changed pretty significantly since that last meeting we had. Oh, God. And, you know, stating the obvious, COVID has shaken things up in so many ways. I mean, in so many ways. Do you think COVID has changed organizational culture? And when you look at how things are now, obviously from the point of view of people, you know, everyone being at home and and having to be virtual.

00:06:39:01 – 00:06:50:11
Philippa White
But at the same time, that desire to to work with other people and be able to work with other people, you know, how have things changed and from your point of view, how are things sort of changing.

00:06:51:00 – 00:06:51:23
Carter Murray
What it looks like?

00:06:52:06 – 00:07:14:08
Philippa White
It’s a huge question, right, about life and business of the future. I mean, I think I know a month or two in our screens, people have said, you know what, human beings have short memories. It’ll be over in a month or two and we’ll go back to life as normal. I think now the challenge is what is it people say it takes 60 days to develop a habits and what are we 100 and 180 days in or more and most parts of the world.

00:07:14:08 – 00:07:38:04
Philippa White
So I think there are some things that will will for sure change. I think we have seen I can’t talk for different industries because I think but I can talk for hours where we’re a people that organization and our products, you know, and our core of our business is our people. As you know, we’ve been very blessed with a balanced client portfolio and frankly, an amazingly strong culture going into this.

00:07:38:19 – 00:07:58:13
Philippa White
So, you know, we I think we will come out of this stronger. There’s this irony we said in a Zoom call the other day, the the longer we are apart, the closer we feel to each other professional because, you know, we’re we’re we’re dropping into each other’s homes one on one, you know, or in Zoom. Yeah.

00:07:59:17 – 00:08:00:04
Carter Murray
Totally.

00:08:00:13 – 00:08:23:17
Philippa White
Where the kids are. I mean, my children running in and, you know, you have these these these human moments that I think instead of being in boardrooms and suits and I think there is a contextualization to that, which is really important. Yeah, we’ve seen you know, I’ve also seen some really interesting things. You know, the person dialing in or videoing in was always sort of the second class citizen in the room.

00:08:23:17 – 00:08:25:14
Philippa White
Right? Never really taken service, if you want.

00:08:25:14 – 00:08:25:20
Carter Murray
Yeah.

00:08:26:20 – 00:08:35:00
Philippa White
And I think that’s sort of been, I call like a democratization of the meeting room. You know, everyone on the zoom screen is the exact same size.

00:08:35:00 – 00:08:35:07
Carter Murray
Yeah.

00:08:35:15 – 00:08:36:24
Philippa White
Your brother. Your brother. Well.

00:08:38:07 – 00:09:08:19
Philippa White
Yeah, it doesn’t help me because my six foot one dominating frame is certainly eradicated. I met. I met someone. When I meet someone, I met one person here, you know, at a distance as it got around. So that’s all you are. But I think I think the way that the way that a meeting happens in a virtual world on video and screen and the way people can dial it, I do think there is in some industries and some context, I think it’s made it better.

00:09:10:16 – 00:09:31:11
Philippa White
And then of course, there are some things that have been challenging. We’ve been very lucky. We have some great clients and some great people. And and so we’ve actually got through this being able to get work out of the door. We’ve been able to pivot with our clients. We’ve been able to support each other and be there for each other.

00:09:31:11 – 00:09:53:09
Philippa White
And I hope I hope the silver lining of this, you know, because let’s be honest, people dying, the deaths we’ve you know, people have suffered and the illnesses, this is something that the nothing no benefit will be worth. But a small silver lining, I think, will be that when we do go back to the office, will have a deeper appreciation of being together.

00:09:54:03 – 00:10:19:03
Philippa White
Yeah. And individually and I and exactly what you’re saying I can, I feel this just from the various conversations that I’m having. And you know, when I when I think of I mean, I know that you studied business. I did a business degree. And when I thought of and when I think of what we learned, I remember actually there was a time where people were chanting in the in the room, what’s the main goal of business?

00:10:19:03 – 00:10:38:20
Philippa White
And to make money. And I remember in listening to that thinking, God, you know, okay, yeah, of course we need to make money. I get that. But there was something missing and I when I think about it, it sort of feels like it was the heart and sort of the heart of business. And I feel like things have changed with all of this.

00:10:38:20 – 00:11:02:10
Philippa White
And you were talking about some of these meetings and the human nature of just people’s families coming in, and suddenly you see the side of people that’s more human and the fact that there’s been casualties of the as a result of COVID, you know, it’s not just casualties from a health thing, not casualties, but how work has changed, but just how how real everything is.

00:11:02:10 – 00:11:27:06
Philippa White
And I just I feel like maybe the heart is coming back. That’s how I feel that the heart is kind of coming back and things that might not have been maybe noticed before or important to people before now perhaps feels that it is. And I guess I just keen to know, do you feel I don’t know. Do you feel that leadership has changed or what you’re looking for in leaders before COVID?

00:11:27:06 – 00:11:36:19
Philippa White
Is it still what you’re looking for now? Has anything changed or what you know, are there different types of characteristics that you’re looking for now?

00:11:36:19 – 00:12:02:16
Philippa White
I don’t know if. Well, you know, I think you and I have talked about a lot. I think there’s a difference. I’ve certainly observed the type of leaders I aspire to be. I think there’s sort of a very old fashioned hierarchical command and control leadership versus one which is about really allowing people to be who they want to be and creating a sense of purpose and direction that everyone feels they belong to.

00:12:02:16 – 00:12:25:08
Philippa White
I suppose one of the things that surprised me we did A is and I don’t know if it’s a personal lesson or welcome to the bleeding obvious, but it is counterintuitive when you’re a leader in your position of responsibility and some authority within an organization. As I did a global town hall with several thousand of our people tuned into the beginning of COVID.

00:12:25:08 – 00:12:47:07
Philippa White
And even even now I get I keep telling the story and I still get choked up thinking about it. But I told the story about we were talking about our Chicago team, our tech support staff who had to go in, you know, and that was the bit that was, you know, really hard as you know, all the co company were able to be at home, but some people had to go in the office.

00:12:47:07 – 00:13:14:14
Philippa White
And really at the height of the crisis in those early days when everyone was just terrified to even open their door, let alone go out, these people, these incredible people who work for us went in and we had a supply of masks and they just and safety equipment and they literally took the bad, at minimum for themselves. And they and they walked down to the hospital and gave everything else to the hospital.

00:13:14:14 – 00:13:15:23
Carter Murray
Oh, my God. Really?

00:13:17:01 – 00:13:36:05
Philippa White
And it was just such a you know, you’re at home worrying about your family and your kids and your loved ones, and you got people on your team who were acting selflessly and maybe to people listening. It was not a big, selfless, just I just thought it was it was rather, rather special. I told it in the town hall and I lost it.

00:13:36:05 – 00:13:54:15
Philippa White
I wouldn’t say I cried. I’m still, you know, a frat boy from Duke, so I’m not going to cry. But I did pretty much try. And, you know, I thought it was a moment when I should be strong as a leader and show strength and stability in common, which, by the way, we did. I think, you know, we were very calm.

00:13:54:15 – 00:14:15:07
Philippa White
And I think part of those early days of leadership was to be a voice of calm and stability. And but showing that moment of vulnerability, I’ve never in my whole career had such an outpour from people. I mean, when that town hall was over, I got emails and calls from India, Africa, America, receptionists, CEOs, people saying thank you.

00:14:15:24 – 00:14:16:14
Carter Murray
Yeah, totally.

00:14:17:07 – 00:14:39:03
Philippa White
Totally, thank you for being human. And it was and we did that over. We did another town hall on diversity and racial equality and making sure one you know, one really tackles this racism head on. And I had gone back in that meeting to be you know, I’m half you know, I’m half German and Scottish and I’m very like, let’s get it, you know, very sort of linear and getting stuff done.

00:14:39:03 – 00:14:51:10
Philippa White
And I like to be decisive. And so in that meeting, I was like his that I thought people quite rightly want to know what we’re doing. So I’m like, Here’s what we’re doing and here’s the action and that. And Susan, my incredible creative influences.

00:14:51:21 – 00:14:53:00
Carter Murray
Yeah, she came.

00:14:53:00 – 00:15:12:15
Philippa White
Out. Oh, she’s amazing, right? She came in and gave this speech on, as you know, a woman who grew up in the South, who now runs a large organization, who lived in New York and Chicago, had personal story of how she was grappling with all of this in her own role and in society. And she got it got really deep.

00:15:12:15 – 00:15:36:05
Philippa White
I mean, really deep. And she showed a vulnerability in telling her story. Well, I actually then got feedback through a few people saying Susan was incredible. And by the way, why were you so why were you trying to be strong and austere and and so on? It’s a long way of storytelling to tell you. You know, I think the biggest learning from COVID is that, you know, leadership today isn’t just about strength and stability.

00:15:36:05 – 00:15:38:16
Philippa White
I think it’s about listening and vulnerability.

00:15:38:23 – 00:15:39:11
Carter Murray
Totally.

00:15:39:21 – 00:15:43:17
Philippa White
And being human. And I think we all need empathy.

00:15:44:01 – 00:15:49:00
Philippa White
All of this was empathy that sort of understand, you know, sort of the.

00:15:49:23 – 00:15:52:20
Carter Murray
Yeah, totally. Yeah. So totally got.

00:15:52:20 – 00:16:13:20
Philippa White
It. I couldn’t agree more and how inspiring Helen Stein the stories because that’s it’s funny isn’t it how when you are human and understand other people and just you putting yourself in the shoes of the individuals who were going and giving those masks to people at the hospitals, you know, it sort of of course, you know. Yeah. Really?

00:16:14:07 – 00:16:37:14
Philippa White
Yeah. I mean, I do think one of the things that’s interesting in our industry is a lot you know, there was that with a lot of the consolidations that happened and the cost cutting prior to COVID, you know, global meetings, no, people didn’t invest in h.R. And training and things like what you what you do that are so valuable and and luckily I work, you know, with into public who supported us in doing that.

00:16:37:14 – 00:17:02:04
Philippa White
So in the previous five, you know, we’ve had global meetings. We met on a regular but our top creatives in the world met three times a year to work through the work when everyone was saying, oh, everything could be done through an app or through a through a technology platform. And it has meant that when we’ve lived in this virtual world, there are deep rooted relationships to get us through it.

00:17:02:04 – 00:17:31:03
Philippa White
So it’s not just I think this combined everything works fine through Zoom. I think there has been a payout for us of having invested in people and having invested in culture, and I think it’s too easy now. People go, Oh, we have these apps and we can connect everyone. And I still think that equity will run out at some point like that physical interaction and, and, and culture building is important for any company or human, frankly, society.

00:17:31:03 – 00:17:35:21
Philippa White
So, you know, that’s that’s also been an interesting topic I’ve had with friends.

00:17:36:23 – 00:17:51:14
Philippa White
Yeah, yeah. Yeah. Well, just thinking about COVID and how things have changed. I mean, do you have I’d love to know if there’s any what opportunities have unearthed in your world as a result of all of this.

00:17:52:07 – 00:17:55:01
Philippa White
Oh, my gosh. You know what I mean?

00:17:55:15 – 00:17:57:23
Philippa White
I mean, this is all I know. And I actually think.

00:17:57:24 – 00:18:06:03
Carter Murray
We could we could probably sort of be like, oh, my God, no, no, but but I mean, just I mean, in terms of.

00:18:07:11 – 00:18:11:01
Philippa White
You’re expecting more from.

00:18:11:01 – 00:18:21:03
Philippa White
No, I mean, I’m just any kind of story that stands out. I mean, from my point of view, we’ve had to completely change completely. I mean, we’ve had two you know, so I just went.

00:18:21:06 – 00:18:22:14
Carter Murray
On the I would say.

00:18:22:14 – 00:18:50:01
Philippa White
I would say we’ve seen our best clients have told us that they’ve innovated in the last five months in a way that they would pre-COVID have taken five years. I think we have also pushed and adapted and accelerated ourselves probably with things that I’d been wanting to do in this similar time span. I mean, in terms of we have one client, major, major client, we went about a month into COVID.

00:18:50:01 – 00:19:16:14
Philippa White
We went from brief to production of a spot which actually looks like it might go in the Smithsonian as as a spot to really show a moment in time of COVID, which is amazing to on air. So this spot went from brief to produced on our grief and agreed on in one week and produced on air. And then within one week it had 1 billion impressions.

00:19:18:00 – 00:19:21:18
Philippa White
And I thought, God, that’s kind of a benchmark. So we were kind of excited.

00:19:21:18 – 00:19:24:01
Carter Murray
And then yeah, three.

00:19:24:01 – 00:19:54:21
Philippa White
Months later, with the same plan, we went to brief to produce to an hour and 24 hours. So and I’m not talking about, you know, a cheap piece of content. I’m talking about a big piece of broadcast content and so high quality and so I think, you know, some of the things that we’ve invested in almost all people, but also on the technology and the platforms, have allowed us to have now infinite production to be able to work remotely.

00:19:54:21 – 00:20:28:17
Philippa White
We did one we did one, one piece of what was produced, where the director was in, I believe it was the director was in Brazil, the producer was in New York, the CTO was in Chicago and the team were in Tennessee. Shoes like that. So I think I think our ability to to kind of adapt and be faster and better and cheaper and which, you know, everyone’s asking for is the but but again, the other thing that I found through without spending time on planes is that we are going much deeper with clients.

00:20:28:17 – 00:20:38:19
Philippa White
And so we’re seeing us add more value at the C-suite level in terms of supporting them with all their initiatives, because we just have more time to spend thinking on that.

00:20:38:19 – 00:21:15:09
Philippa White
That’s interesting. Yeah, that’s really interesting. Yeah, that’s really interesting, actually. I mean, that actually brings me to talking about Tie Accelerator just because we’ve had to we’ve had to pivot and do things in a different way. And before, as you know, we had real life immersive experience is where people would go and and physically be in, in various different countries, understanding life in a completely different situation and being able to draw on their abilities and seeing the world in a different way, developing their cultural intelligence and conscious leadership and self awareness and all that kind of stuff, and then bringing it back.

00:21:15:23 – 00:21:36:24
Philippa White
And then obviously that’s impossible at the moment until Borders open up again, but the need hasn’t gone away. And we also are thinking, oh my goodness, you know, is it going to work? Being able to unearth insights and understanding of a world in a completely different part of the world, Syria, for example, you know, life for people in Syria.

00:21:36:24 – 00:22:04:15
Philippa White
How will we really be able to do that? You know, virtually. And and also, I’m so excited to see that, yes, it is possible. Of course, you know, using different tools, doing things in a different way. But, you know, also finding that it does work. It’s different, but it can also be equally as powerful. And actually so just talking about the launching of two accelerators, so we we are launching this program, which is finally a way for people to get involved with tie without needing to be sponsored by their companies.

00:22:05:10 – 00:22:25:21
Philippa White
And it’s, it’s it’s a chance for people to hone their leadership skills to better lead in today’s world while doing good. And it’s an opportunity for people to work in a native alien developing world environment from their desk, an impact, an organization in a community that really needs their help. And it is a test like no other and something that people will always remember.

00:22:25:23 – 00:22:27:19
Philippa White
Not it’s not boring.

00:22:27:19 – 00:22:48:11
Philippa White
No. You know, I so respect and adore what you do. And I think one of the harder conversations I’ve had to have it with a few, two or three places, you know, and you and I had to have that conversation, too, which is, you know, in that mid crisis covered murder, you know, we still have to close this year out and see what happens with kind of it.

00:22:48:11 – 00:23:00:21
Philippa White
Right. But you know where it was, you know, save every penny to save the jobs and to keep the business healthy. You know, it’s sort of hunker down mode. And so we couldn’t invest in things like time.

00:23:01:01 – 00:23:01:05
Carter Murray
Yeah.

00:23:02:12 – 00:23:20:18
Philippa White
Well, we’re going to again when we can, but I think for you to have pivoted in the way you have and said, look, your employees and your teams can still go do this and that, we can support it in terms of allowing them said the time off and to go and do it and is is super clever what you’ve done.

00:23:20:18 – 00:23:43:07
Philippa White
And I really applaud it and no thanks. I just want you to know, you know, I think honesty is also important in a crisis to people. And it upsets me that there are some amazing programs like yours that we haven’t been able to sustain through this because we had to look and make those tough calls for our people first, which is kind of ironic, right, when it’s fun to invest in people.

00:23:43:07 – 00:23:43:13
Philippa White
But.

00:23:44:05 – 00:24:09:07
Philippa White
But, well, it’s not, though, because I mean, it it actually totally makes sense if, you know, you do need anything like this needs to come at a time where people can actually invest the time to see how to get the most out of it. And Cindy and I have had so many conversations about that. You know, the various different things that we’ve been creating, it needs to if it’s a corporate initiative, it needs to feed in to the corporate.

00:24:09:18 – 00:24:31:08
Philippa White
Yeah. Just strategies. And during COVID it was impossible. And I’ll have to say like, seriously, COVID was the worst thing that could have happened to us. But at the same time, kind of the best thing and again, like you are not you know, I’ve lost people in my family to cope. And so I’m certainly not saying that it was a great thing to happen.

00:24:31:08 – 00:24:42:13
Philippa White
But if I look at us having to take the hit of this time, not working with corporates, it was actually really good because it allowed us to be able to diversify and for us to be able to create, which is something.

00:24:42:13 – 00:24:42:21
Carter Murray
That you.

00:24:43:14 – 00:24:45:18
Philippa White
Right. It was something you were working on anyways.

00:24:45:18 – 00:25:07:22
Philippa White
So yeah, totally. And so I’m really excited because this won’t go away. This will continue. And then we’re already having corporates coming to us now wanting to work with us. So it’s great because we’ve got the individual offering, which is accelerator, and then we have our corporate offerings for when things start to kind of settle. And companies like FCB can kind of start to slowly when the time is right, kind of come back in it.

00:25:07:22 – 00:25:25:00
Philippa White
It just actually works out quite well. So actually with that in mind, actually, I mean, is there any advice or thoughts or anything that you’d like to share with our listeners around these type of experiences? Again, looking at how the pandemic has kind of changed the rules of the game and now the kind of leadership. I mean, this is what I’m seeing.

00:25:25:00 – 00:25:50:23
Philippa White
And again, I mean, maybe you have a comment around it, but sort of I see the kind of leadership that is needed now requires perhaps untapped skills that might not have been valued as much before around the things that we talked about self awareness, flexibility, leading from the heart, empathy to inspire and empower. And this is what TIE does is, you know, just having been involved with TIE, it unearths a lot of those values and skills and tools to be able to lead in a different way.

00:25:51:09 – 00:25:57:10
Philippa White
I don’t know if you have any kind of final thoughts around around specifically this area.

00:25:57:22 – 00:26:21:10
Philippa White
Well, I mean, I, I can only talk from sort of friendships and people I respect and know who who have who have enhanced their lives and change their lives through changing perspective. And I think it’s happened to me being moving countries and and going to different places. And I think, you know, what you do that is so amazing is that a lot of people, you know, like I said earlier on, it’s a privilege.

00:26:21:10 – 00:26:45:04
Philippa White
A lot of people, you know, they have financial commitments, family commitments, personal commitments where they can’t go and move to another country for a year or two years. And they can’t go and do a life adventure, too, because it’s it’s a privilege. And and I think what you what you give people is sort of espresso shots and be more than that, by the way.

00:26:45:17 – 00:27:14:04
Philippa White
But but perspectives to allow them to set themselves out of their comfort zone and out of sort of their perspective of what they’ve been told by themselves, by their own personal experiences in one place and kind of allies, and get perspective on such different cultures and people and problems and opportunities. And by doing that, it just I think it just makes you realize, one, how little you know and secondly, who you really are and.

00:27:14:17 – 00:27:14:21
Carter Murray
Little.

00:27:15:06 – 00:27:44:03
Philippa White
More empathetic and appreciative of the world. And frankly, how to navigate the business world. And I think that can’t be lost. I, you know, coaching getting perspective on on why I am who I am, how I can help other people, how businesses are run in different places, how cultures clash, all those things that are so important. It’s not just about the bottom line, as you said earlier.

00:27:44:13 – 00:27:49:17
Philippa White
And the bottom line is the end result, I think, of having people that get the first part right.

00:27:51:02 – 00:27:59:10
Philippa White
Totally. God, I couldn’t have said it. That’s amazing. Thank you. That’s a really beautiful way of talking about this. I think I’ll be quoting some of your.

00:27:59:21 – 00:28:02:04
Carter Murray
Of you and you.

00:28:02:04 – 00:28:13:07
Philippa White
Nice of me, Philip. But, you know, we did have some coaching when I left England and where too much money was spent learning to say thank you for a compliment. Because, you know, the British used obviously Philip.

00:28:14:14 – 00:28:14:20
Carter Murray
Harris.

00:28:15:06 – 00:28:22:00
Philippa White
Not all right. You play hard because of the compliment. You’ll get a five minute diatribe saying how ridiculous you are when his compliments are completely.

00:28:23:22 – 00:28:25:17
Carter Murray
Completely earned. Oh, my gosh.

00:28:25:24 – 00:28:45:24
Philippa White
Much more than that. He’s yeah, he is. He’s an amazing man. He is a legend. Now, Carter, to wrap things up, I mean, you’re so busy doing so many different things, I just wonder, is there anything I haven’t asked you or can you tell us about what you’re working on at the moment, what you’re talking about at the moment, just to leave.

00:28:45:24 – 00:28:46:14
Carter Murray
People with.

00:28:47:01 – 00:28:48:01
Philippa White
Some final thoughts.

00:28:49:14 – 00:29:10:17
Philippa White
That’s so kind to ask. I haven’t prepared for anything in particular. I mean, it’s it’s really the consistent thing I always talk about, which is, you know, we really you know, I got in this business to work with creative people. You know, I really believe creativity, you know, when used in the right way in marketing. And my world can be an economic multiplier for clients that can make a real difference in the world.

00:29:10:17 – 00:29:33:19
Philippa White
And so I’m continuing to bash that drum because I feel like too many people in our industry have walked away from it. And I feel passionate about it. And then I think it’s really, you know, our focus continues to be to try and do, you know, great work for for clients with people who I learn from every day.

00:29:33:19 – 00:29:53:19
Philippa White
It’s really not more complicated than that. And then everything comes off the back of that. Try and learn something every day. And I suppose my final thought that I love that I try to live by as much as I can is, is there’s a guy in Brian who used to write a corner office article on leadership and actually written books on it.

00:29:53:19 – 00:30:17:10
Philippa White
And I was very lucky enough to be interviewed by him. I actually brought some money out at the end saying I owed him money for the therapy, but I asked him a few questions and I said, you know, what is it about these leaders you’ve interviewed? Because you always interview about them. Is it is it the background? Is it the that race, their ethnicity, their religion?

00:30:17:19 – 00:30:39:00
Philippa White
Is it a belief? What is it? And he said, no, no. The one thing that they all have in common is that these are all people that have squeezed every minute of every step of their journey, whether it’s high school, college or the first or the second job, or that marriage or the children. And the ultimate they’ve done is that they are curious people, but they apply that curiosity.

00:30:39:18 – 00:30:45:10
Philippa White
And I thought, Wow, that’s a whole meal I can eat for the rest of my life. That it’s pretty amazing. And so.

00:30:45:16 – 00:30:46:03
Philippa White
Yeah, you know.

00:30:46:03 – 00:31:03:15
Philippa White
I think as a business as FCB, that’s something we really try and do. You know, is, is, you know, ask a lot of questions and apply curiosity and be super creative and how we come to work and, and, and frankly, work with our clients every day. So a bit of a diatribe. But hopefully that gives you.

00:31:04:19 – 00:31:05:04
Carter Murray
Gives you.

00:31:05:04 – 00:31:15:12
Philippa White
Know absolutely. We we actually with time we talk a lot about be constantly curious to be constantly inspired and that actually comes from one of John Hegarty, Sir John Hagerty’s.

00:31:15:21 – 00:31:16:13
Carter Murray
Another legend.

00:31:17:16 – 00:31:45:05
Philippa White
Another legend. And he talks about do interesting things and interesting things will happen to you. And one of them is be constantly curious to be constantly inspired. So I couldn’t agree more. I couldn’t agree more. Carter thank you. Thank you for your time. Thank you for being so inspiring. One of the leaders that I am always inspired by, whenever I talk to you, because I just think your values are so incredible and anyone who works for you is very lucky.

00:31:45:09 – 00:31:54:15
Philippa White
So thank you for being inspirational and being a true leader, in my view, and for taking your time to speak to me. I really appreciate.

00:31:54:15 – 00:31:59:19
Philippa White
It. I really value my time with you and really appreciate you inviting me on.

00:31:59:19 – 00:32:04:02
Philippa White
Good. Well, listen, enjoy the rest of your day and yeah, give your kids a hug.

00:32:04:02 – 00:32:06:11
Philippa White
Thanks, Phillippa. All the best to take care.

00:32:06:15 – 00:32:08:11
Philippa White
Bye. Take care. Bye.

BE A BETTER LEADER

Everyone has the power to inspire, guide, and amplify team success. 

But before you can better lead others, you need to fully understand yourself!

This free tool is a powerful way to reveal the qualities you already have so that you can utilise them to become an even better leader.

Better leaders > better companies > better world.

created with by jessica lynn design
web development by carolyn sheltraw