See what the incredible Leo Burnett team created

Hello mojo!

In June, six Leo Burnett employees embarked on a six-week Team TIE virtual leadership programme that expanded their horizons, pushed their boundaries, and lit that fire in their bellies.

The energy with this team was electric.

And yes, we even had tears in the final meeting. It’s safe to say everyone was moved from the experience.

And the results – extraordinary.

We had a couple of art directors, copy writers, a design director and a strategist. They were forced to work across new time zones, delegate, lead in new ways, work collaboratively, and got to step out of their usual roles at the agency to work on things that they wouldn’t normally work on in their day jobs.

They were partnered to work with an Indian NGO that supports children who suffer from educational inequality, have disabilities or are at risk of human trafficking.

And the project objective: Help Save the Children India reposition themselves as the VIPLA Foundation by developing their identity, honing their messaging and helping position it to potential funders.

All this in 6 weeks. With limited financial and human resources. No hierarchy. And only the direct team as decision makers.

Just click here or on the image below to see what this incredible team created.

When I asked Charlie Rudd, CEO of Leo Burnett, what he thought of the experience, this is what he said:

“I am looking for programmes that will motivate and inspire talent whilst making our people better and stronger. TIE allows people to step out of the circuit, find their own route, and they don’t have to deal with the hierarchy. Nothing about TIE is theoretical. It’s real. What TIE does has real implication and real value. In the real world. This is not a drill.”

Charlie Rudd, CEO Leo Burnett

Well done everyone. This has been an incredible team effort and I am SO proud. And a huge thank you to Charlie, Carly and the rest of the Leo Burnett team for getting involved.

Can’t wait to do it again next year.

It’s time. Let’s change things!


Everyone has the power to inspire, guide, and amplify team success. 

But before you can better lead others, you need to fully understand yourself!

This free tool is a powerful way to reveal the qualities you already have so that you can utilise them to become an even better leader.

Better leaders > better companies > better world.

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