GOOD Ideas

In 2001 I moved to London to get my first ‘real’ job right after the 911 attacks.

The odds weren’t great as we were heading into a grim economic moment.

I was lucky to secure an interview with Chris Norman, one of the partners of, then, Ideas Unlimited. And then was hired.

At the time “Ideas” serviced some well-known charities.

But the point at which I joined them was the start of an extraordinary story for the small business.

It was run by three Directors: Chris was the Director I worked with, and he looked after the charity part of the portfolio; the other two Directors looked after the commercial brands such as events, horse shows, property and luxury goods.

As the company evolved, the not-for-profit arm of the business grew to about 90% of the business. Chris was always interested in promoting more of a human-to-human approach to business; a connection to humanity and values, not just self-interest and commercial outcomes. At that time, the focus on charity clients seemed like the only way to realize this mission.

But then things started to take an interesting turn; he realized there was a better way.

The charity sector, although important, didn’t have enough reach, influence or money to make the necessary impact in the world. Chris felt that change needed to happen with business, and he made it his mission to be a part of affecting the system of the private sector. Ideas Unlimited then became GOOD and he became the sole director.

GOOD works with clients to create value for stakeholders, business bottom line and the wider society.

It’s about doing and behaviours; real impact is at the core of their ethos.
GOOD has never been so busy and Chris has just been awarded an MBE for his incredible work.

This is what he had to say about my book, Return on Humanity.



The companies that are able to create that human-to-human approach to business, that ever-so-important culture of connection and belonging, need the right people.

This comes down to attracting, retaining and developing the right talent.

Because THAT talent then creates the culture that people want to be a part of.

And that’s exactly what we’ve been doing for 20 years.

At TIE we create rapid changes in leadership and behaviour by exposing talent to real global issues, and in turn create the human cultures your company requires to thrive in today’s world. We call it a Return on Humanity.

Our leadership training programmes are practical, proven and effective – they are also flexible to your situation.

✨ We work with individuals in situ, overseas

✨ Or with cohorts virtually

✨Or at scale, impacting up to 500 people around a business.

✨ Or we can also create bespoke solutions

Why don’t you get in touch and I can explain more.



Everyone has the power to inspire, guide, and amplify team success. 

But before you can better lead others, you need to fully understand yourself!

This free tool is a powerful way to reveal the qualities you already have so that you can utilise them to become an even better leader.

Better leaders > better companies > better world.

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